Internet Marketing Agency, fishbat, Discusses How to Craft A Brand Voice That Wins Over Your Target Audience

Internet Marketing Agency, fishbat, Discusses How to Craft A Brand Voice That Wins Over Your Target Audience

LONG ISLAND, N.Y., March 26, 2018 /PRNewswire-iReach/ -- To assist businesses with creating a top-notch brand voice, leading internet marketing agency, fishbat, shares a step-by-step process for creating a winning brand voice.

Creating a first-rate brand voice can be accomplished in four overarching steps:

Define the personality of your brand voice. Your brand voice is a voice, so think of it as a person who you might speak to at a place of business. All your marketing messages will reflect this personality. A simple way to define the personality of your brand voice is to choose three to five words or phrases that describe it.

Make your brand voice stand out. Hopefully your brand voice is slightly different than the brand voice of your biggest competitor. However, even if it's similar, you'll want to scope out all your competition and look at their brand voices. Try to identify ways to make yours better and consider these in your branding strategy.

Write how your audience speaks. The messages that appear in your content are what give your brand a voice. If these messages are spoken aloud in your marketing, then tone also contributes to brand voice. Either way, you'll need to compose messages according to how your target audience speaks. Try to assess how formal or informal conversations are among your audience, and determine whether typical conversations among your audience are serious, humorous, deep, etc. You'll want to match your brand voice to how your audience speaks and what they speak about.

Push boundaries. Don't be afraid to be bold with your brand voice. Of course, a business in the B2C industry can probably be more avant-garde than a B2B organization, but both can still push to stand out and engage their audience by being different enough to be noticed--in a good way. Remember, the goal is to be memorable. Make your brand voice interesting and engaging. If it's interesting and engaging it will remain top of mind.


fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228,

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SOURCE fishbat