Informa Engage's Content Engagement Centers Deliver Bingeable Content to Move B2B Buyers Through the Buying Journey Faster

Informa Engage's Content Engagement Centers Deliver Bingeable Content to Move B2B Buyers Through the Buying Journey Faster

NEW YORK, March 27, 2018 /PRNewswire/ -- Sixty-eight percent of B2B marketers prioritize content marketing as a top tactic to engage decision makers and 55% find measuring success their number one content marketing challenge, followed by driving traffic to content. (Informa Engage Research) To address these challenges, Informa Engage has developed Content Engagement Centers.

Content Engagement Centers are highly interactive digital content hubs that offer highly relevant bingeable content to B2B buyers in various stages of the buying journey. With a focus on an industry issue or topic, they help to position a company as a thought leader. Content Engagement Centers hold up to nine elements, which combines Informa Engage created content with a marketer's existing content. The platform encourages extensive exploration of information, self-education and social sharing.

Informa Engage's unrivalled niche audiences, deep knowledge of vertical markets, sophisticated data and content marketing expertise helps generate quality leads for marketers. Content Engagement Centers also delivers marketers with deep metrics into audience engagement, including what content and mediums resonated with business professionals.

Informa Engage Content Engagement Center examples include:

    --  A software company looking to establish themselves as a subject matter
        expert around database performance and tuning turned to Informa Engage
        for its niche market knowledge. A Content Engagement Center was
        developed to self-educate key business decision makers and included a
        combination of infographics, eBooks and videos. The Content Engagement
        Center exceeded lead goals and delivered higher than average engagement
        with users viewing multiple assets for extensive periods of times. Due
        to the high engagement, the software company marketer could see what
        content was most educational for users.
    --  A large technology company interested in capturing new customers around
        the use of artificial intelligence for utility outage management turned
        to Informa Engage to engage Informa's deep database of technology
        decision makers. A Content Engagement Center was developed with a mix of
        videos, brochures, white papers and infographics. A majority of users
        engaged in several of the assets, which also provided insight into
        user's interests.

About Informa Engage
We connect marketers with B2B decision makers. By combining unrivaled reach, deep knowledge of specialist markets and sophisticated marketing, we engage buyers - activating real results for marketers.

Media Contact
Kate Spellman
Informa Engage
T: 212 204 4351

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SOURCE Informa Engage