Internet Marketing Company, fishbat, Shares How Brands Can Use Twitter to Build a Strong Brand Identity
LONG ISLAND, N.Y., June 28, 2018 /PRNewswire-iReach/ -- Twitter is an extremely powerful tool for building your brand identity and raising awareness about your business. With just over 300 million active monthly users, this platform is a giant you simply can't avoid. Internet Marketing Company fishbat explains how brands can use Twitter to develop a strong brand identity.
Choose Your Handle Wisely. With so many users already on the platform, choosing your handle may be more difficult than you thought. If your brand's name is not available, stick with handles that are straight to the point and memorable. Hard to remember handles with strings of letters and number such as @Marketing15a42 won't help if someone is looking for your account. You don't want your handle to be cryptic or confusing. A strong brand is recognizable and consistent, let your handle be the same.
Make Your Profile Consistent. If your Twitter profile lacks consistent branding that compliments the rest of your business, users may not recognize your account as part of that brand, or worse, they will assume it's fake. Keep colors, graphics, and logos consistent with the rest of your brand. Your profile will function as a first impression for many users, so you want that impression to be positive and reflective of your brand as a whole.
Define Your Brand's Voice. Are you a more professional brand, or can you have a little fun? Will you joke around with your consumers, or will you provide straight-to-the-point responses to any questions that come your way? These are important questions to ask yourself when defining your brand's Twitter strategy. Many B2B companies choose to mix a professional and lighthearted tone, joking where possible while still providing informative, quality content, while other big name brands like Wendy's choose to go the less serious route with biting roasts of fans and outlandish Tweets that draw attention. Whichever route you choose, remember to stick with that tone. Brand's risk turning off potential fans and consumers when switching tones repeatedly, consumers like to know what they can expect.
Join Conversations in Your Niche. It can be very tempting for brands to jump on the biggest trends regardless of whether or not they fit your brands identity, but it is important to remember that your Twitter audience prefers those moments to happen organically. Forcing relevance of trending topics to your brand where they don't fit risks large backlash and can seem ingenuine to your fans and followers. Stay away from Tweeting about the latest political or celebrity news and instead focus on providing relevant, quality content to your followers.
It is important to consider when crafting your brand identity on Twitter, that what works for one profile may not work for everyone. To maintain consistent branding developed by experts, partner with a full-service digital marketing agency that can help guide you to Twitter success!
About fishbat:
fishbat internet marketing firm is a full-service digital marketing and social media agency dedicated to connecting all types of businesses, like American Casting & Manufacturing, with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE fishbat
