Implementing Cross Channel Synergies Helped a CPG Client Improve Customer Retention Levels by 12% | Quantzig

Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest cross channel synergies engagement on the CPG industry. A leading CPG industry player wanted to understand their competitors and their product strategies.

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According to CPG industry experts at Quantzig, “Despite a declining GDP and currency weaknesses, businesses in the CPG industry have started migrating to online channels to reinvent themselves and gain a stronger foothold in the market.”

Over the past few years, players in the CPG industry are increasingly shifting from the traditional approaches and are focusing on implementing digital strategies to enhance the overall shopping experience for customers. Additionally, as leading retailers migrate to online channels and e-commerce platforms, CPG industry firms are focusing on devising appropriate go-to-market strategies that will help them gain a stronger foothold in the retail and CPG market space. Also, factors such as decreasing operating margins and the fluctuating consumer demands are expected to pose major challenges for players in the CPG space.

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With the help of our cross channel synergies solution, the client was able to identify innovative ways to offer customized services based on customers’ preferences. It also resulted in an upsurge in customer retention and satisfaction levels by a considerable percentage.

This cross channel synergies solution provided benefits that helped the client to:

• Strengthen their social media presence
• Interact with customers to gain a better understanding of their behavior
• To know more about the benefits of cross channel synergies, speak to an expert

This cross channel synergies engagement offered predictive insights on:

• Augmenting the in-site performance and identifying potential market opportunities
• Simplifying communication channels between the businesses and the customers
• To gain relevant insights and understand the scope of our research, request a proposal

View the cross channel synergies engagement study here:

https://www.quantzig.com/content/cpg-industry-cross-channel-synergies

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.

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