Baidu Announces Second Quarter 2018 Results

BEIJING, China, July 31, 2018 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU) ("Baidu" or the "Company"), the leading Chinese language Internet search provider, today announced its unaudited financial results for the second quarter ended June 30, 2018([1]).

"We had another strong quarter in Q2 with search exhibiting robust revenue growth driven by AI-powered monetization capabilities and Baidu feed continuing strong traffic and monetization momentum," said Robin Li, Chairman and CEO of Baidu. "On DuerOS, we are excited about the newly launched Xiaodu series speakers and the adoption of DuerOS, which handled over 400 million queries in June 2018, almost doubling the workload again over a three-month span. On Apollo, we worked with King Long Motor and Neolix Technology to launch two fully autonomous L4 vehicles. These strong results are testament of our ability to focus and execute on our strategy to solidify Baidu's mobile foundation and lead in AI."

"Baidu delivered a solid second quarter with revenues growing 32%([2]) year over year to RMB 26.0 billion and non-GAAP operating profit growing 31% to RMB 6.5 billion," said Herman Yu, CFO of Baidu. "We continue to increase our investments in AI-powered businesses with strong synergies and divest from non-core businesses. This has resulted in an acceleration of our revenue growth and allowed us to redeploy capital raised from non-core business divestures to create long-term shareholder value and increase return on capital."

Second Quarter 2018 Financial Highlights

    --  Total revenues were RMB 26.0 billion ($3.93 billion), increasing 32%
        year over year. Mobile revenue represented 77% of total net revenues,
        compared to 72% for the second quarter of 2017. Total revenues of Baidu
        Core were RMB 20.0 billion ($3.03 billion), increasing 28% year over
        year.
    --  Operating income was RMB 5.4 billion ($819 million), increasing 29% year
        over year. Operating margin was 21%, similar to the second quarter of
        2017.
    --  Non-GAAP operating income was RMB 6.5 billion ($988 million), increasing
        31% year over year. Non-GAAP operating margin reached 25%, similar to
        the second quarter of 2017. Non-GAAP operating income of Baidu Core,
        excluding iQIYI, was RMB 7.8 billion ($1.17 billion), increasing 32%
        year over year. Non-GAAP operating margin of Baidu Core, excluding
        iQIYI, was 39%, compared to 38% for the second quarter of 2017.
    --  Net income attributable to Baidu was RMB 6.4 billion ($967 million), and
        diluted earnings attributable to Baidu per ADS was RMB 18 ($2.74).
        Non-GAAP net income attributable to Baidu([3]) was RMB 7.4 billion
        ($1.12 billion) and non-GAAP diluted earnings per ADS([4]) was RMB 21
        ($3.18).
    --  Adjusted EBITDA was RMB 7.4 billion ($1.12 billion), or 29% of total
        revenues.

Other Highlights

Corporate

    --  At Baidu Create, Baidu's AI developer conference, which was attended by
        over 7,300 developers and partners from around the world earlier this
        month in Beijing, Baidu announced the release of Baidu Brain v3.0 and a
        host of other releases, as well as plans to develop Kunlun, a high
        performance AI chip for cloud to edge scenarios, including data centers,
        public clouds and autonomous vehicles.
    --  Baidu and China Mobile formed a strategic partnership to cooperate in
        AI, big data and 5G, and agreed to jointly explore opportunities in
        autonomous driving and Internet of Things (IoT) at home.
    --  Forbes magazine named Baidu as one of the "50 Most Innovative
        Companies," recognizing Baidu's DuerOS and Apollo AI open platforms for
        their leadership and innovation in conversational AI and autonomous
        driving in its China edition. iQIYI was also recognized for its
        leadership and innovation in online entertainment in China.
    --  Baidu announced a $1 billion share repurchase program ("2018 Share
        Repurchase Program") in June 2018, which is effective for 12 months.
        From the announcement of the program to date, the Company has given back
        to its shareholders approximately $186.8 million under the 2018 Share
        Repurchase Program.

Search and Feed

    --  Baidu App, which offers search and personalized news feed, continues to
        see robust growth, reaching 148 million daily active users in June 2018,
        up 17% from the same period last year.
    --  At Baidu Create, Baidu announced the launch of its smart mini program,
        which allows mobile apps in the form of a mini program to directly
        provide users with a seamless native-app experience through the Baidu
        App and other major apps in its network, bypassing the additional step
        of an app download.
    --  People's Daily, a major state-owned news platform in China, joined
        Baijiahao ("BJH"), Baidu feed's content network, contributing over 2,000
        media sources, representing approximately 38,000 BJH accounts.
    --  Baidu upgraded its AI-powered ad monitoring system, which can now remove
        bad ads at a rate of up to 4,500 ads per minute.
    --  Baidu received the 2018 Entrepreneurship, Creativity & Innovation Award,
        which recognized Coca Cola's augmented reality marketing campaign on
        Baidu for its creative integration of data, technology and marketing.

DuerOS

    --  Baidu released DuerOS v3.0, which features an improved interactive user
        experience, enriched content ecosystem and upgraded turn-key solutions
        for the DuerOS Intelligent Device Platform. DuerOS v3.0 supports new
        capabilities, including voiceprint recognition, children mode,
        continuous conversation without wake words ("Geek Mode"), video
        recognition and more, and added new content partners, including
        Discovery, VIPKID online education and Kaishu Storytelling.
    --  DuerOS installed base reached 90 million devices and voice queries
        surpassed 400 million in June 2018.
    --  In June 2018, Baidu launched DuerOS-powered Xiaodu Smart Speaker, which
        sold out 10,000 units within 90 seconds of its first two online sales,
        continuing its popular Xiaodu series speaker.
    --  DuerOS entered the hospitality industry with Xiaodu Smart Speakers by
        partnering with InterContinental Hotels Group (IHG) to bring about AI
        smart hotel rooms into China, which allow customers to control their
        room and ask for hotel information using Baidu's conversational AI.
    --  Baidu formed strategic cooperation with over 20 global and domestic auto
        OEMs, including the BMW Group, Daimler AG, Ford Motor, Hyundai, KIA,
        Chery, BAIC, the FAW Group and Byton, to provide DuerOS for auto
        solutions, encompassing entertainment, internet services and safety
        features, using Baidu's conversational AI, facial recognition, augmented
        reality navigation and other AI capabilities.

Apollo

    --  King Long Motor launched Apolong, China's first fully autonomous L4
        minibus, powered by Apollo. Volume production of 100 units was reached
        on July 4, 2018.
    --  Neolix Technology launched an L4 micro-car for cargo delivery powered by
        Apollo, Baidu's autonomous driving platform.
    --  Baidu released Apollo v3.0, which supports volume production for L4
        minibuses (fully autonomous shuttle buses without steering wheel) and L4
        microcars (fully autonomous goods delivery vehicles), adds autonomous L3
        valet parking, and significantly shortens autonomous vehicle development
        lead time.
    --  Apollo has garnered 119 OEM, Tier 1 parts supplier and other partners,
        adding recently Jaguar Land Rover, Byton, Valeo, ADI, Flextronics,
        Suning, Lionbridge and others.
    --  Baidu signed a memorandum of understanding with Daimler AG to expand the
        companies' partnership through the Apollo autonomous driving platform
        and integrate Baidu's vehicle connectivity services into Mercedes-Benz's
        infotainment system MBUX. In July 2018, Daimler became the first global
        OEM to receive an autonomous driving license in Beijing using a vehicle
        powered by Apollo L4 technology.
    --  Baidu formed a partnership with BMW Group to develop vehicle
        connectivity services and collaborate on autonomous driving and smart
        transport. BMW Group has also joined Apollo as a board member.
    --  Baidu released the Apollo Pilot Safety Report, China's first safety
        report on autonomous driving for volume production, which serves to help
        define the safety framework for the industry.

AI Technology

    --  Baidu released Baidu Brain v3.0, which features multi-modal deep
        semantic understanding to enable world-class conversational AI in
        Chinese, along with a full stack of over 110 AI capabilities. At Baidu
        Create, Baidu also released three advanced, easy-to-use tool
        kits--EasyDL, AutoDL and AI Studio--for developers to work with
        PaddlePaddle to build and train deep learning models at scale.
        PaddlePaddle is Baidu's open-sourced deep learning platform made
        available to developers and businesses to implement their AI ideas.
    --  Baidu received top awards from prestigious AI competitions, including
        2018 WebVision Challenge (image recognition competition) and 2018
        ActivityNet Challenge (video recognition competition).

Second Quarter 2018 Results

Total revenues reached RMB 26.0 billion ($3.93 billion), representing a 32% increase year over year.

Online marketing revenues were RMB 21.1 billion ($3.18 billion), representing a 25% increase year over year. Baidu had approximately 511,000 active online marketing customers([5]), representing a 9% increase year over year. Revenue per online marketing customer was approximately RMB 41,200 ($6,200), a 16% increase year over year.

Other revenues reached RMB 4.9 billion ($742 million), representing a 75% year over year, which was mainly due to the robust growth in iQIYI membership and other businesses.

Revenue from Baidu Core([6]) reached RMB 20.0 billion ($3.03 billion), up 28% year over year, while revenue from iQIYI reached RMB 6.2 billion ($932 million), up 51% year over year.

Content costs were RMB 5.2 billion ($788 million), representing a 68% increase year over year. The year-over-year increase was mainly due to iQIYI's increased content costs and, to a lesser extent, increased investment in BJH, Baidu feeds' content network.

Traffic acquisition cost was RMB 2.7 billion ($408 million), representing a 9% increase year over year.

Bandwidth costs were RMB 1.6 billion ($234 million), representing a 12% increase year over year.

Other cost of revenues, which include depreciation costs, operation costs, sales tax and surcharges and share-based compensation expenses, was RMB 2.6 billion ($386 million), increasing 5% year over year.

Selling, general and administrative expenses were RMB 4.5 billion ($681 million), increasing 54% year over year, primarily due to the increase in channel and promotional marketing.

Research and development expenses were RMB 4.0 billion ($609 million), increasing 28% year over year, primarily due to the growth of personnel-related costs.

Operating income was RMB 5.4 billion ($819 million), increasing 29% year over year. Non-GAAP operating income was RMB 6.5 billion ($988 million), increasing 31% year over year. Operating income from Baidu Core was RMB 6.7 billion ($1.02 billion), increasing 31% year over year. Non-GAAP operating income from Baidu Core was RMB 7.8 billion ($1.17 billion), increasing 32% year over year.

Income tax expense was RMB 1.1 billion ($164 million), compared to RMB 564 million in the second quarter of 2017. Effective tax rate was 18%, compared to 11% for the second quarter of 2017, which benefited from the disposal of certain subsidiaries.

Net loss attributable to noncontrolling interests was RMB 1.3 billion ($201 million), which included the loss related to the conversion of noncontrolling preferred shares to ordinary shares upon iQIYI's IPO and the loss on investment arising from a change in fair market value per ASC 321.

Net income attributable to Baidu was RMB 6.4 billion ($967 million), increasing 45% year over year. Diluted earnings per ADS amounted to RMB 18 ($2.74). Non-GAAP net income attributable to Baidu was RMB 7.4 billion ($1.12 billion), increasing 57% year over year. Non-GAAP diluted earnings per ADS amounted to RMB 21 ($3.18).

Adjusted EBITDA reached RMB 7.4 billion ($1.12 billion) and adjusted EBITDA margin reached 29%. Adjusted EBITDA for Baidu Core reached RMB 8.6 billion ($1.29 billion) and adjusted EBITDA margin reached 43%.

As of June 30, 2018, cash, cash equivalents, restricted cash and short-term investments were RMB 128.3 billion ($19.38 billion). Net cash generated from operating activities was RMB 7.1 billion ($1.08 billion) and capital expenditures were RMB 1.5 billion ($227 million). Excluding iQIYI, cash, cash equivalents, restricted cash and short-term investments were RMB 115.2 billion ($17.41 billion), as of June 30, 2018. Excluding iQIYI, net cash generated from operating activities was RMB 7.0 billion ($1.05 billion), and capital expenditures were RMB 1.3 billion ($202 million).

In April 2018, Baidu entered into definitive agreements to divest Du Xiaoman, our financial services business. Assets of RMB 38.1 billion ($5.76 billion) and liabilities of RMB 27.3 billion ($4.13 billion) associated with Du Xiaoman were reclassified to assets and liabilities held for sale on the condensed consolidated balance sheet as of June 30, 2018. The transactions contemplated under the definitive agreements are subject to certain closing conditions and are currently expected to close in the second half of 2018.

Financial Guidance

For the third quarter of 2018, Baidu expects revenues to be between RMB 27.37 billion ($4.02 billion([7])) and RMB 28.77 billion ($4.23 billion), representing a 23% to 30% increase year over year. Excluding the impact from announced divestures, including Global DU and Du Xiaoman, Baidu expects revenues to be between RMB 26.56 billion ($3.91 billion) and RMB 27.92 billion ($4.11 billion), representing a 26% to 33% increase year over year. This forecast reflects Baidu's current and preliminary view, which is subject to substantial uncertainty.

Conference Call Information

Baidu's management will hold an earnings conference call at 9:15 PM on July 31, 2018, U.S. Eastern Time (9:15 AM on August 1, 2018, Beijing/Hong Kong Time). Dial-in details for the earnings conference call are as follows:


    International:              +65 67135090

    Mainland China                4006208038

    US:                        +1 8456750437

    UK:                       +44 2036214779

    Hong Kong:                 +852 30186771


    Passcode for all regions:        3485259

A replay of the conference call may be accessed by phone at the following number until August 8, 2018:


    International:                               +61 2 8199 0299

    Passcode:                                            3485259

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. Baidu aims to make a complex world simpler through technology. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU." Currently, ten ADSs represent one Class A ordinary share.

Contacts

Investors Relations, Baidu, Inc.
Tel: +86-10-5992-4958
Email: ir@baidu.com

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the outlook for the third quarter of 2018, quotations from management in this announcement, as well as Baidu's and other parties' strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu's growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search market; competition for online marketing customers; changes in the Company's revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating income/loss, non-GAAP operating margin, non-GAAP net income attributable to Baidu, non-GAAP diluted earnings per ADS, adjusted EBITDA and adjusted EBITDA margin. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its recurring core business operating results, such as operating performance excluding not only non-cash charges, but also other items that are infrequent or unusual in nature. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company's results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company's data.

Non-GAAP operating income represents operating income excluding share-based compensation expenses.

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, the gain or loss associated with the issuance of shares by Baidu's equity method investees at a price higher or lower than the carrying value per share, disposal gain or loss, impairment of long-term investments, fair value change of long-term investments, as adjusted for related income tax effects. Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated based on non-GAAP net income attributable to Baidu. Adjusted EBITDA represents operating income excluding depreciation, amortization (excluding the amortization of licensed copyrights and produced content of iQIYI) and share-based compensation expenses.

For more information on non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measures."

<hr/>

[1] This announcement contains translations of certain RMB amounts into U.S. dollars at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB6.6171 to US$1.00, the effective noon buying rate as of June 29, 2018, in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York.

[2] Starting from January 1, 2018, Baidu adopted a new revenue accounting standard (ASC 606), which reclassifies value added tax from the cost of revenues to net against revenues. To increase comparability of operating results and help investors better understand our business performance and operating trends, 2017 net revenues have been used to calculate all percentage changes in revenues, percentage changes in revenues per online marketing customer, operating margin, non-GAAP operating margin, and adjusted EBITDA margin. 2017 net revenues are defined as gross revenues under legacy GAAP after the deduction of value added taxes, which is presented on the same basis as 2018 and going forward.

[3] Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, the gain or loss associated with the issuance of the shares by our equity method investees at a price higher or lower than our carrying value per share, disposal gain or loss, impairment of long-term investments and fair value change of long-term investments, as adjusted for the tax effects on non-GAAP adjustments.

[4] Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated based on non-GAAP net income attributable to Baidu.

[5] The number of active online marketing customers and revenue per online active customer exclude our group-buying and delivery related businesses for consistency with previous reporting.

[6] Since the beginning of 2017, we have disposed of or planned to disclose certain non-core businesses including Baidu Mobile Games, Baidu Deliveries, Global DU businesses, and Du Xiaoman (our financial services business). Those businesses generated approximately RMB 1.0 billion revenues and 0.1 billion operating profit, excluding share-based compensation expenses, for the second quarter of 2018. We expect these divestures together will generate approximately US$1.8 billion in cash.

[7] The translations from RMB to U.S. dollars for the expected revenues in the third quarter of 2018 are made at a rate of RMB6.80 to US$1.0, the rounded noon buying rate as of July 20, 2018, in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York.


    Baidu, Inc.

    Condensed Consolidated Statements of Income

                                                                        Three Months Ended
                                                                        ------------------

    (In RMB millions except for share,
     per share (or ADS) information)                                  June 30,                                     March 31,            June 30,
                                                                                     2017                                          2018                 2018
    ---                                                                              ----                                          ----                 ----

                                                                      Unaudited                                    Unaudited            Unaudited

     Revenues:

     Online marketing services                                                     17,883                                        17,169               21,065

     Others                                                                         2,991                                         3,738                4,907

     Total revenues(note 1)                                                        20,874                                        20,907               25,972
                                                                                   ------                                        ------               ------


     Operating costs and expenses:

     Content costs                                                                  3,112                                         4,194                5,213

     Traffic acquisition costs                                                      2,478                                         2,256                2,698

     Bandwidth costs                                                                1,382                                         1,472                1,550

     Others                                                                         3,610                                         1,981                2,551

     Cost of revenues (note 2)                                                     10,582                                         9,903               12,012

     Selling, general and administrative
      (note 2)                                                                      2,934                                         3,142                4,505

     Research and development (note 2)                                              3,148                                         3,294                4,033

     Total operating costs and expenses                                            16,664                                        16,339               20,550
                                                                                   ------                                        ------               ------


     Operating income                                                               4,210                                         4,568                5,422


     Other income:

     Interest income                                                                  712                                           821                  882

     Interest expense                                                               (334)                                        (352)               (478)

     Foreign exchange income(loss), net                                             (139)                                         (48)                  30

     Income(loss) from equity method
      investments                                                                   (118)                                        (177)                  69

     Other income, net                                                                643                                         1,856                  231

     Total other income                                                               764                                         2,100                  734
                                                                                      ---                                         -----                  ---


     Income before income taxes                                                     4,974                                         6,668                6,156


     Income taxes                                                                     564                                         1,120                1,086


     Net income                                                                     4,410                                         5,548                5,070
                                                                                    -----                                         -----                -----

     Less: net loss attributable to
      noncontrolling interests                                                        (5)                                      (1,146)             (1,332)

     Net income attributable to Baidu                                               4,415                                         6,694                6,402
                                                                                    =====                                         =====                =====



    Earnings per share for Class A and
     Class B ordinary shares:

    Net income attributable to Baidu
     -Basic                                                                        113.58                                        188.60               183.16

    Net income attributable to Baidu
     -Diluted                                                                      113.11                                        186.76               181.36


    Earnings per ADS (1 Class A ordinary
     share equals 10 ADSs ):

    Net income attributable to Baidu
     -Basic                                                                         11.36                                         18.86                18.32

    Net income attributable to Baidu
     -Diluted                                                                       11.31                                         18.68                18.14


    Weighted average number of Class A and Class B ordinary shares outstanding:

    Basic                                                                      34,678,268                                    34,838,392           34,953,564

    Diluted                                                                    34,824,387                                    35,180,950           35,299,428


    (1) Starting on January 1, 2018, valued added tax has been reclassified from cost of revenues to net against revenues.

    To increase comparability of operating results and help investors better understand our business performance and
    trends, 2017 net revenues have been presented. 2017 net revenues are defined as gross revenues under legacy
    GAAP after the deduction of value added-taxes, which is presented on the same basis as 2018 and going forward.



     Gross revenues                                                                20,874                                        22,162               27,520

     Less: value added taxes                                                        1,175                                         1,255                1,548
                                                                                    -----                                         -----                -----

     Net revenues                                                                  19,699                                        20,907               25,972
                                                                                   ======                                        ======               ======


     (2) Includes share-based
      compensation expenses as follows:

     Cost of revenues                                                                  48                                            35                   60

     Selling, general and administrative                                              236                                           291                  302

     Research and development                                                         512                                           452                  755

     Total share-based compensation
      expenses                                                                        796                                           778                1,117
                                                                                      ===                                           ===                =====


    Baidu, Inc.

    Condensed Consolidated Balance Sheets


    (In RMB millions except for
     number of shares and per
     share data)                          December 31,         June 30,
                                                          2017              2018
    ---                                                   ----              ----

                                            Audited            Unaudited


    ASSETS

        Current assets:

     Cash and cash equivalents                          11,084            28,859

     Restricted cash                                       252               681

     Short-term investments                             89,381            98,725

     Other invested securities                          18,350                 -

     Accounts receivable, net                            4,571             4,863

     Loans and interest
      receivable, net                                   23,938                 -

     Amounts due from related
      parties                                              168               785

     Other assets, current                               3,425             5,948

     Assets held for sale                                    -           38,113

        Total current assets                           151,169           177,974
                                                       -------           -------


        Non-current assets:

     Fixed assets, net                                  12,475            14,647

     Intangible assets, net                              5,467             6,875

     Goodwill                                           15,806            15,806

     Long-term investments, net                         56,283            63,123

     Loans and interest
      receivable, net                                    3,467                 -

     Amounts due from related
      parties                                                9               115

     Deferred tax assets, net                            1,532             1,338

     Other assets, non-current                           5,520             8,442

        Total non-current assets                       100,559           110,346
                                                       -------           -------


    Total assets                                       251,728           288,320
                                                       =======           =======


    LIABILITIES AND EQUITY

       Current liabilities:

            Short-term loans                             1,244               633

            Amounts due to the third-
             party investors                            38,486                 -

    Accounts payable and
     accrued liabilities                                27,523            30,648

    Customer advances and
     deposits                                            6,785             6,914

    Deferred revenue                                       788             1,386

    Deferred income                                        568               542

    Long-term loans, current
     portion                                                10                10

    Notes payable,current
     portion                                             6,500            13,220

    Amounts due to related
     parties                                               153               538

    Liabilities held for sale                                -           27,311

        Total current liabilities                       82,057            81,202
                                                        ------            ------


        Non-current liabilities:

    Deferred income                                         73                49

    Deferred revenue                                         -            1,499

    Long-term loans                                      6,701             7,534

    Notes payable                                       29,111            32,892

    Deferred tax liabilities                             3,375             3,382

    Other non-current
     liabilities                                            39                74

        Total non-current
         liabilities                                    39,299            45,430
                                                        ------            ------


    Total liabilities                                  121,356           126,632
                                                       -------           -------


    Redeemable noncontrolling
     interests                                          11,022                 -


    Equity

    Class A Ordinary Shares,
     par value US$0.00005 per
     share, 825,000,000 shares
     authorized, and
     27,614,978 shares and
     27,809,471 shares issued
     and outstanding as at
     December 31, 2017 and June
     30, 2018                                                -                -

    Class B Ordinary Shares,
     par value US$0.00005 per
     share, 35,400,000 shares
     authorized, and  7,201,254
     shares and  7,201,254
     shares issued and
     outstanding as at December
     31, 2017 and June 30, 2018                              -                -

    Additional paid-in capital                          12,088            30,663

    Retained earnings                                  102,328           118,113

    Accumulated other
     comprehensive income                                  930               304
                                                                            ---

        Total Baidu, Inc.
         shareholders' equity                          115,346           149,080

        Noncontrolling interests                         4,004            12,608

    Total equity                                       119,350           161,688
                                                       -------           -------


    Total liabilities,
     redeemable noncontrolling
     interests, and equity                             251,728           288,320
                                                       =======           =======


    Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measures

    (in RMB millions except for share and per ADS information, unaudited)


                                                         Three months ended
                                                         ------------------

                                                        June 30,                           March 31,             June 30,
                                                                        2017                                2018                 2018
                                                                        ----                                ----                 ----

    Operating income -
     Baidu Core                                                        5,154                               5,624                6,736

    Add:  Share-based
     compensation
     expenses                                                            745                                 731                1,033
                                                                         ---                                 ---                -----

    Non-GAAP operating
     income - Baidu Core                                               5,899                               6,355                7,769

    Add:  Depreciation of
     fixed assets                                                        847                                 691                  760

    Add:  Amortization of
     intangible assets                                                    52                                  26                   33

    Adjusted EBITDA -
     Baidu Core                                                        6,798                               7,072                8,562


    Operating loss -
     iQIYI                                                             (991)                            (1,062)             (1,328)

    Add:  Share-based
     compensation
     expenses                                                             51                                  47                   84
                                                                         ---                                 ---                  ---

    Non-GAAP operating
     loss - iQIYI                                                      (940)                            (1,015)             (1,244)

    Add:  Depreciation of
     fixed assets                                                         85                                  64                   74

    Add:  Amortization of
     intangible assets                                                    18                                  12                   45

    Adjusted EBITDA -
     iQIYI                                                             (837)                              (939)             (1,125)


    Operating income -
     consolidated                                                      4,210                               4,568                5,422

    Add:  Share-based
     compensation
     expenses                                                            796                                 778                1,117
                                                                         ---                                 ---                -----

    Non-GAAP operating
     income -
     consolidated                                                      5,006                               5,346                6,539

    Add:  Depreciation of
     fixed assets                                                        932                                 755                  834

    Add:  Amortization of
     intangible assets                                                    70                                  38                   44
                                                                         ---                                 ---                  ---

    Adjusted EBITDA-
     consolidated                                                      6,008                               6,139                7,417


                                                       Three months ended
                                                       ------------------

                                                        June 30,                           March 31,             June 30,
                                                                        2017                                2018                 2018
                                                                        ----                                ----                 ----

    Net income
     attributable to
     Baidu                                                             4,415                               6,694                6,402

    Add: Share-based
     compensation
     expenses                                                            796                                 778                1,081

    Add: Loss associated
     with the dilution of
     equity method
     investees, net of
     tax                                                                 324                                  53                  174

    Add: Disposal
     loss(gain), net of
     tax                                                               (805)                                489                  114

    Add: Impairment of
     long-term
     investments, net of
     tax                                                                   -                                 83                    -

    Add: Fair value
     change of long-term
     investments, net of
     tax                                                                   -                            (3,512)               (338)

    Non-GAAP net income
     attributable to
     Baidu                                                             4,730                               4,585                7,433


    Weighted average
     number of ADS used
     in computing non-                                           348,243,867                         351,809,497          352,994,277
    GAAP diluted earnings
     per ADS


    GAAP diluted earnings
     per ADS                                                           11.31                               18.68                18.14

    Add:  Accretion of
     the redeemable
     noncontrolling
     interests                                                          1.37                                0.35                    -

    Add:  Non-GAAP
     adjustments to
     earnings per ADS                                                   0.90                              (6.00)                2.92

    Non-GAAP diluted
     earnings per ADS                                                  13.58                               13.03                21.06


    Selected information

    (in RMB millions except for share and per ADS information, unaudited)


                                                                                                                         Three Months Ended
                                                                                                                         ------------------

                                                                                                                       June 30,                              March 31,               June 30,

                                                                                                                                  2017                                    2018                    2018
                                                                                                                                  ----                                    ----                    ----

     Baidu Core                                                                                                                 16,626                                  16,127                  20,018

     iQIYI                                                                                                                       4,326                                   4,877                   6,170

     Intersegment eliminations & adjustments                                                                                      (78)                                   (97)                  (216)
                                                                                                                                   ---                                     ---                    ----

     Total Revenues                                                                                                             20,874                                  20,907                  25,972


     Baidu Core                                                                                                                  5,154                                   5,624                   6,736

     iQIYI                                                                                                                       (991)                                (1,062)                (1,328)

     Intersegment eliminations & adjustments                                                                                        47                                       6                      14
                                                                                                                                   ---                                     ---                     ---

     Operating income                                                                                                            4,210                                   4,568                   5,422

     Baidu Core                                                                                                                    33%                                    35%                    34%

     iQIYI                                                                                                                       (24%)                                  (22%)                  (22%)

     Operating margin (note 1)                                                                                                     21%                                    22%                    21%


     Baidu Core                                                                                                                  5,899                                   6,355                   7,769

     iQIYI                                                                                                                       (940)                                (1,015)                (1,244)

     Intersegment eliminations & adjustments                                                                                        47                                       6                      14
                                                                                                                                   ---                                     ---                     ---

     Non-GAAP operating income                                                                                                   5,006                                   5,346                   6,539

     Baidu Core                                                                                                                    38%                                    39%                    39%

     iQIYI                                                                                                                       (23%)                                  (21%)                  (20%)

     Non-GAAP operating margin (note 1)                                                                                            25%                                    26%                    25%


     Baidu Core                                                                                                                  6,798                                   7,072                   8,562

     iQIYI                                                                                                                       (837)                                  (939)                (1,125)

     Intersegment eliminations & adjustments                                                                                        47                                       6                    (20)
                                                                                                                                   ---                                     ---                     ---

     Adjusted EBITDA                                                                                                             6,008                                   6,139                   7,417

     Baidu Core                                                                                                                    43%                                    44%                    43%

     iQIYI                                                                                                                       (21%)                                  (19%)                  (18%)

     Adjusted EBITDA margin (note 1)                                                                                               30%                                    29%                    29%




    (1) Starting on January 1, 2018, valued added tax has been reclassified from cost of revenues to net against revenues.

    To increase comparability of operating results and help investors better understand our business performance and trends, 2017 net revenues have been used to calculate operating
     margin, non-GAAP operating margin, and adjusted EBITDA margin.

    2017 net revenues are defined as gross revenues under legacy GAAP after the deduction of value added-taxes, which is presented on the same basis as 2018 and going forward.

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SOURCE Baidu, Inc.