Analyzing Consumer Behavior and Preferences With the Help of a Market Segmentation Strategy | Infiniti Research

Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new market segmentation strategy on the chemical industry in India. A leading chemical company wanted to gain a detailed understanding of the different consumer personas to ramp up their marketing initiatives. The client also wanted to understand the importance of market segmentation in analyzing consumer behavior and preferences with regards to their product portfolio.

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Analyzing consumer behavior and preferences with the help of a market segmentation strategy (Graphic ...

Analyzing consumer behavior and preferences with the help of a market segmentation strategy (Graphic: Business Wire)

According to the experts at Infiniti, While analyzing the importance of market segmentation, we are more disposed toward behavior, lifestyles, psychographics, and business values.”

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The chemical industry in India has experienced a constant rate of growth over the past few years and this is the reason why business leaders across all countries now prefer investing in the Indian market to enhance their profit margins. The Indian chemical industry is driven by factors like ongoing developments in the field of petrochemicals and its proximity to new markets. Additionally, the chemical industry in India is one that is backed by a robust rate of GDP growth. This makes it profitable for companies to invest in the Indian chemical industry.

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The market segmentation strategy presented by Infiniti helped the client to prioritize their product development initiatives with the corresponding roadmaps that were developed based on the approved market segments. The client was also able to understand the importance of market segmentation in optimizing limited resources to target markets with the highest potential.

This market segmentation strategy provided benefits that helped the client to:

  • Gain considerable insights into different consumer personas.
  • Understand the importance of market segmentation to target markets with the highest potential.
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This market segmentation strategy provided predictive insights on:

  • Improving sales lead generation through better customer understanding.
  • Identifying and comprehending customer demands through effective market segmentation strategy.
  • To read more about the scope of our engagement, Request free proposal

View the complete market segmentation engagement here: https://www.infinitiresearch.com/casestudy/market-intelligence-case-study/market-segmentation-indian-chemical-industry

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. Know more here: https://www.infinitiresearch.com/about-us