CarFilm and Oplogic Partnership to Bring Personalized Video Communications Right into Dealerships' CRMs
CLEVELAND, Sept. 20, 2018 /PRNewswire-PRWeb/ -- Car shoppers have more ways than ever before when it comes to how and who they'll buy a car from. Technology has opened up multiple new avenues for buyers to use when deciding not just how they'll purchase their vehicle but also how they'll manage their entire vehicle ownership experience, whether it's new online stores or being able to request concierge service right from home. These latest developments in the industry have led to dealerships needing to sharpen their processes and offerings to match the new customer demands to succeed.
One way progressive dealers are improving the retail and after-sales experience for their clients is by embracing personalized video messaging as a new medium for how they communicate. By leveraging this channel, dealers are now able to speak directly to their clients and prospects in a format that studies have proven provides the highest levels of information retention. CarFilm's founder Sean Weaver first came across video being used this way during his time managing digital operations for an auto group in Cleveland, OH.
"The first time I received a video, visually and audibly walking me through the specifics of what I had inquired about, it just clicked. Of course I'd rather see the car, hear the engine, see how easy it is to drop the top, than just read an email or listen to a voicemail from a salesperson," said Sean. "This led me to think of all the possibilities beyond just emailing or texting someone a video file link, and I knew we needed to build a platform for dealers specifically."
CarFilm was built to be just that, a video messaging platform that could be used across every department within an automotive dealership, enabling them to not only send videos but also monitor the viewing behavior of the clients and deliver up additional pertinent content through CarFilm's unique Underlay. To make these deliverables even more seamless for their dealer partners, CarFilm is now truly integrated with Oplogic, a Detroit based company that provides CRM solutions for automotive dealerships. The collaboration between the two companies' products now allows users to send CarFilm videos directly within their dealership's CRM via either text or email.
"Having video built directly into the CRM makes it much easier for a dealer or manager to implement and track workflows involving video," said John Parent, President of Oplogic. "while also opening up new opportunities to build comprehensive reporting using the data we already have within a store's CRM."
CarFilm's direct integration within Oplogic's CRM has been beta tested by a select group of dealerships in the Michigan market and is now available to all Oplogic clients. CarFilm's original core platform continues to be available for all dealerships. For questions or media requests please contact CarFilm at (855) 227-3456 or Oplogic at (248) 655-0005.
About Oplogic
Oplogic (formerly Wilson Technologies) was established in 2000, with its headquarters in Metro Detroit Michigan. Oplogic has evolved to be one of the leading automotive solutions for simplifying dealer operations and enhancing customer experience by providing an intuitive "Deal Operator" solution which includes: CRM, Internet Lead Management, Telephony, BDC, Inventory, Desking, F&I, Compliance, Equity and Training Services. These tools standardize and streamline processes which enhance efficiency while building revenue and increasing profits for some of the largest dealer groups in the country. http://www.oplogic.com
FOR MORE INFORMATION
Dave Foerster
248-655-0005
dfoerster(at)oplogic(dot)com
About CarFilm
Founded in 2016, Cleveland-based CarFilm provides a video solution platform to automotive dealerships to help improve and streamline client engagement, as well as the overall customer experience. Built originally for - and test driven within - a large automotive group to fulfill a specific need, the company has since made this platform available to all dealerships within the US and Canada. CarFilm's focus remains dealer centric while continuously enhancing its platform to be optimized within every department. CarFilm's presentation platform allows dealers to create a personal connection via Compressed Video Messaging (CVM) while dynamically serving up actionable next steps via their unique underlay tool to captivate a dealer's audience and seamlessly move them through their desired process. http://www.carfilmapp.com
FOR MORE INFORMATION
Marni McClennan
Partner
(630) 846-4948
marni(at)carfilmapp(dot)com
SOURCE CarFilm LLC
SOURCE CarFilm
