Radius8 Launches New Salesforce Marketing Cloud App to Bring the Brick and Mortar Store to the Customer

PRINCETON, N.J., September 25, 2018 /PRNewswire-PRWeb/ -- Radius8 announced today availability of the Radius8 Localization App for Salesforce Marketing Cloud to help brands connect their brick and mortar stores with nearby digital shoppers to drive local engagement and foot traffic. The AppExchange offering bridges Salesforce Marketing Cloud with the Radius8 Localization Cloud to bring hyper-localized merchandising to retailers' email campaigns. This latest integration rounds out Radius8 cross-cloud platform, which also provides an out of the box certified connection to Salesforce Commerce Cloud.

Radius8 ingests store data for each and every brick and mortar store, surfacing local trends and couples that with online activity to power their intelligent localization engine. Retailers are empowered to leverage the resulting data to better engage local shoppers across any digital touchpoint, including web, mobile, email, and social to drive engagement and foot-traffic.

"Combining the reach of Marketing Cloud emails, with the relevancy of store-powered product merchandising, allows customers to connect easily with their local store," says Sandeep Bhanote CEO and co-founder of Radius8. "Successful brands have realized that consumers expect digital shopping experiences will allow them to engage them with their nearest brick and mortar store."

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About Radius8:
Radius8 is a Localization platform that enables retailers to sell more to consumers by creating store-centric online experiences, and in-store experiences based on local digital demand. These experiences are now table stakes to meet today's industry standards and consumer expectations and allow you to improve profitability by increasing consumer engagement. Radius8 can generally be implemented in less than 30 days regardless of a retailer's technology stack, and without requiring changes in store associate behavior or investing in new infrastructure. Customers who have adopted Radius8's technology include GUESS, John Varvatos, Lucky Brand Jeans, Academy Sports + Outdoors, Orvis, Zumiez and many more.

SOURCE Radius8