Oct 25, 2018   SOURCE: PR NewsWire

Bronto makes sophisticated email marketing easy

SAN FRANCISCO, Oct. 25, 2018 /PRNewswire/ -- SuiteConnect West -- Oracle Bronto today announced a series of new innovations that help marketers grow revenue, save time and optimize resources. Building on 15 years of email marketing best practices, the latest release of the Bronto Marketing Platform helps customers accelerate email marketing success and optimize marketing resources, and enable alignment with new and emerging privacy and security requirements.

Technology has turned every customer interaction into a potential buy button, every customer into an influencer, every device into a wallet, and every email into a potential sale. For marketers, this creates massive opportunities-- and challenges-- at a time when organizations of all sizes must be even more transparent with customer data usage, while also using data intelligently at every possible turn in order to meet constantly changing customer expectations. To help marketers successfully navigate these changes and grow revenue, the latest release of the Bronto Marketing Platform delivers a host of new features and services as well as data and security enhancements.

"Rapidly changing technologies, buying behavior, business landscapes and regulatory pressures are forcing organizations of all sizes to rethink their marketing strategies," said George Moser, GM of Oracle Bronto. "Amidst all of this change, email remains the most powerful, profitable and popular marketing channel and that's why we continue to invest in making sophisticated email marketing easy. The latest release of the Bronto Marketing Platform builds on this commitment with new innovations to help our customers grow revenue, save time and optimize resources."

The latest updates to the Bronto Marketing Platform help marketers to:

Accelerate Email Marketing Success

    --  JumpStart Program: Enables organizations to launch a comprehensive email
        marketing program in 30 days, aimed to rapidly grow subscription lists,
        engage shoppers and drive revenue. The enhanced Bronto Connectors
        decrease the time and expertise required to integrate Bronto with major
        ecommerce platforms including NetSuite and Shopify.
    --  Path to Success: Our prescriptive, phased strategy and implementation
        methodology optimizes the adoption of additional Bronto solutions to
        help enable a company's ability to grow, scale and adapt to change.
    --  Self-Guided Learning Tools: Built-in platform tools empower marketers to
        get the assistance they need at any time and allow learning at a
        self-guided pace based on the needs of their business.

Optimize Marketing Resources

    --  Intuitive User Experience: A redesign of the navigation enables
        marketers to quickly and easily create and monitor revenue-driving
        campaigns, saving time and resources.
    --  Powerful Reporting: New comprehensive, real-time reports that can be
        automatically exported are built in to the Bronto platform, providing
        actionable insights that help marketers enhance the customer experience,
        grow revenue and better measure marketing success.
    --  Time Zone Sending: An enhancement to message sending that allows
        marketers to send messages at the local time of each contact.

Features to Support Alignment with Privacy and Security Regulations and Standards

    --  GDPR: Enhancements across the platform to support the ability to
        automate customer consent and unsubscribe preferences, consistently
        purge customer data from systems and easily access records for auditing
        purposes.
    --  ISO: Bronto has successfully completed an independent audit of its
        processes for managing information security risks, including the
        protection of customer and consumer data, datacenter, and codebase, and
        the implementation of a product development lifecycle which includes
        processes designed to help ensure code is properly reviewed and passes
        quality assurance standards before being released to customers.

About Oracle Bronto
Oracle Bronto helps organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with multiple ecommerce platforms, Bronto enables brands to maximizes the value of customer data and deliver irresistible customer experiences. Bronto solutions incorporate best practices from 15 years of email marketing success and are used by the world's top brands, including Rebecca Minkoff, Lucky Brand, Theory, Brooks Running and Christopher & Banks.

For more information visit https://bronto.com/. You can also connect with us on the Bronto blog or on LinkedIn and Twitter.

About Oracle
The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com.

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SOURCE Oracle Bronto