ORIS Drives Brand Integrity for Automotive Manufacturers
LAS VEGAS, Oct. 30, 2018 /PRNewswire-PRWeb/ -- Today at The SEMA Show, ORIS Intelligence, provider of actionable insights that preserve pricing integrity for manufacturers, announced momentum in the automotive space with over 60 automotive brands leveraging its leading Minimum Advertised Price (MAP) platform. New data from ORIS shows that the average automotive brand has 299 sellers offering their products across domains and marketplaces - 60 of which are Amazon.com sellers. Moreover, the average brand has nearly 9.9 percent of URLs that are in violation of pricing policies, with an average pricing discount of 8.1 percent.
"The automotive industry is not immune from the threat of price undercutting and like every industry, it can have a detrimental impact to a manufacturer's bottom line, as well as their relationship with authorized sellers," said Pamela Springer, CEO of ORIS Intelligence. "As B2B businesses continue to build their online presence, the risk of price parity builds too. We are focused on delivering near real-time insights to help brands become more educated about inconsistencies and identify unauthorized sellers so that MAP policies can be enforced, and the integrity of their brand maintained."
Derive Systems, a leading automotive technology provider with over two million vehicles upgraded, serves the aftermarket industry with over 5,000 authorized resellers across the U.S, Canada and overseas. Derive has been working with ORIS to develop and maintain clear policies in order to preserve and vet partner relationships.
"It is more important than ever before that we maintain MAP because it maintains our brand integrity," said Solomon Nehrig, policy compliance officer at Derive Systems. "Our brand is built on trust and quality and ensuring fair pricing is at the root of those two things. As marketplaces have started to come around to the fact that MAP policies are happening, unauthorized sellers are also getting much smarter about how to get a hold of our products and how to sell them under the radar. ORIS helps us ensure that isn't happening."
"ORIS has really helped educate us about MAP and as a result, we're able to catch inconsistencies because of the platform's ongoing, actionable insights," said Lynn Rostad, brand protection manager at Lund International, a leading designer, manufacturer, and marketer of branded automotive accessories for a full assortment of passenger cars, light trucks and Jeep, as well as the heavy truck category. "Because of ORIS helping us protect our brands, we can focus on what we do best - manufacture superior products."
This week, ORIS is attending The SEMA Show in Las Vegas, NV. For more information about the company and its platform, visit http://www.orisintel.com.
About ORIS Intelligence
ORIS Intelligence delivers actionable insights that preserve pricing integrity for manufacturers to help them protect their brand. Built from the inside-out, ORIS Intelligence's cloud-based platform helps solve the complex selling challenges of today's manufacturers by patrolling and enforcing minimum advertised price (MAP) everywhere their products are sold online, including discovering unknown sellers. With ongoing, frequently-updated reports, a streamlined user interface and hands-on customer support, ORIS Intelligence lives at the intersection of all channels to ensure manufacturers can better support trusted retail partners, while maximizing margins and increasing revenue.
SOURCE ORIS Intelligence
