The Significant Growth of Online Midterm Advertising Explained In New Infographic from Koeppel Direct
DALLAS, Nov. 01, 2018 /PRNewswire-PRWeb/ -- No doubt about it, there has been a dramatic transformation of online political advertising from 2014 to the 2018 midterm elections, with a whopping 2,538 percent growth in just four years across all types of digital marketing.
In a just-released infographic "The Politics of Online Midterm Campaign Ads: 4 Years and a World Apart," Koeppel Direct, the Dallas-based direct response advertising agency, delves into the origins and effects of this massive shift.
"We know that advertising budgets in this arena have been trending away from TV/radio and over to digital for years," explained Peter Koeppel, the agency's president and founder. "In fact, in 2017 we saw global digital ad spend beat TV for the first time ever. We know from our research that online advertising will continue growing, becoming a $127 billion-dollar market by 2022. By comparison, that's 70% greater than the projected TV advertising market, according to the same report," Koeppel added.
What does this have to do with the 2018 midterm elections? The way that money is being spent has changed dramatically. Overall ad spend for the 2018 midterms is estimated to be about $8.9 billion, up $900 million from 2014. By comparison, in 2014, $71 million was spent on digital ads, a relatively new form of marketing for many politicians and, at the time, less than a full percent of overall spending. This once-less-than-one-percent slice of the pie is expected to see an increase to about 22 percent and $1.9 billion for digital ads alone. The 2,538 percent growth is reflected across all types of digital marketing, including:
? Display: $991 million (2018) from $31.2 million (2014)
? Paid Search: $414 million (2018) versus $26.9 million (2014)
? Email Marketing: $241 million (2018) over $8 million (2014)
? Video: $231 million (2018) overshadowing $5 million (2014)
Judging from spending this year on Google and Facebook, political advertisers' belief in digital advertising remains strong:
Top Google Political Ad Spenders (5/31/2018 - 10/14/2018)
1. $3,286,600: Senate Leadership Fund
2. $2,939,900: Congressional Leadership Fund
3. $2,220,500: NRSC
Top Facebook Political Ad Spenders (5/31/2018 - 10/14/2018)
1. $4,645,300: Beto O'Rourke for Congress
2. $4,413,700: Donald J. Trump, Inc.
3. $1,450,200: Priorities USA Action
For more information and to view the complete infographic, visit: The Politics of Online Midterm Campaign Ads.
About Koeppel Direct
Based in Dallas, Koeppel Direct is a leading direct response (DR) advertising agency, specializing in multi-channel direct response television (DRTV) and digital advertising. Koeppel Direct assists clients in strategically placing DR advertising, as well as in creating an effective advertising campaign that maximizes clients' ROI. In addition to DRTV and digital, Koeppel Direct provides media services for print and radio, tapping into a broad range of opportunities across the media spectrum. Founded in 1995, the company has grown into a dynamic and diverse team, offering a range of expert direct marketing and advertising knowledge and experience and led by Peter Koeppel, a sought-after thought leader who is a frequent direct marketing industry speaker and editorial contributor, serving on Forbes' Agency Council, penning multiple industry columns and headlining panels nationwide.
SOURCE Koeppel Direct
