Mediaplanet and Advocate Allison Farris Team Up in Coding Careers
NEW YORK, Nov. 18, 2018 /PRNewswire-PRWeb/ -- This campaign dives deep into several key issues affecting equality and access to Computer Science and STEM education resources in thousands of schools and communities across the nation, spotlighting leaders in the tech industry, and highlight the vast career opportunities and earning potential that a career in coding has to offer for students of all ages.
Astronaut. Computer Programmer. Web developer. Biomedical engineer. These are just a few of the ever-growing career paths that an education in Computer Science and STEM (science, tech, engineering and mathematics) can lead to. In fact, U.S. industries will lack one million STEM graduates over the next eight years. And while 58% of all new jobs in STEM are in computing, only 8% of STEM graduates end up working in computer science. This campaign maps out solutions for educators and industry leaders to bridge that gap.
The print component of "Coding Careers" is distributed within today's edition of "USA Today" in Chicago, San Francisco, Houston, Seattle, Boston, New York and Washington DC/Baltimore markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign and more stories, click here.
Leading the charge in inspiring future coders, Microsoft App Developer and DigiGirlz mentor Allison Farris shares her insight on the future of the tech industry and how to spark interest in young girls to the print and digital publication. Allison Farris, also known as Miss District of Columbia has taken her efforts through Miss America Organization to expose more women to Computer Science. She notes, "My goal is to show women and girls they can turn their passion into a career leveraging technology as the tool to allow them to do that." Her biggest piece of advice is, "Anyone at any time can be empowered by technology."
This campaign was made possible with the support of the Broadcom Foundation, Black Girls Code, Hackbright Academy, Code Fellows, Twilio, College Board, Scratch Foundation, DK Publishing, Pai Technology, Baylor University, Lipscomb University, Virginia Tech, Kean University and editorial and distribution partners, Saron Yitbarek (Code Newbie), International Society for Technology in Education (ISTE), Girls Who Code, Women in Technology International (WITI), and Anita Borg Institute .
About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.
Press Contact:
Jaclyn Truglia
Jaclyn.truglia@mediaplanet.com
(646) 755-7967
SOURCE Mediaplanet
