Dec 4, 2018   SOURCE: BusinessWire

Indian Water Purifiers Market, FY2018 - Top-3 Participants Contributed to 70% of the Total Water Purifiers Market Revenue - ResearchAndMarkets.com

The "Indian Water Purifiers Market, FY2018" report has been added to ResearchAndMarkets.com's offering.

The need for water purifiers is ever increasing with increase in urbanisation, deteriorating water quality, increasing awareness towards health, and due to high Total Dissolved Solids (TDS) content in the water supplied by municipal bodies. However, educating the end consumer on the effectiveness and efficiency of water purifiers remains a major challenge for companies. Despite being a need in many parts of the country, they are perceived more of an additional cost. The preference towards packaged can and bottled water creates a major restraint for growth for the water purifiers market. Companies must adopt region-specific strategies to overcome the barriers and tap the huge potential in the country.

The online channel will have the largest CAGR of 30% between FY18 and FY23. The top-3 participants contributed to 70% of the total water purifiers market revenue in FY18. Balanced product portfolio and targeted marketing campaigns are key to penetrating the market. A major restraint is educating the end user on the efficiency of water purifiers and convincing the consumer to invest in the long-term approach towards drinking healthy water.

Vigorous marketing strategies by major brands have led to a sub-sequential increase in awareness of water purifiers in the Indian market. The key challenge for companies will lie in changing the consumer's mind-set towards water purifiers. Sales will increase when they are considered more of a necessity than an additional expense.

With the entry of several consumer appliance brands, prices have been reduced due to increased competition. The trend of other consumer appliance brands entering the market will continue. The top brands dominate the market with a strong distribution network and constant introduction of newer products. Companies have shifted their focus to online sales, whilst also supporting their distributors by listing down exclusive resellers on the online platform.

Key Topics Covered:

1. Executive Summary

2. Market Overview

3. Drivers And Restraints - Total Water Purifiers Market

4. Forecasts And Trends - Total Water Purifiers Market

5. Market Share And Competitive Analysis - Total Water Purifiers Market

6. Growth Opportunities And Companies To Action

7. Mega Trends And Industry Convergence Implications

8. CEO's 360 Degree Perspective On The Water Purifiers Industry

9. RO Purifier Segment Analysis

10. UV Purifier Segment Analysis

11. Gravity Purifier Segment Analysis

12. Pre-Filter And Others Segment Analysis

13. North Analysis

14. South Analysis

15. East Analysis

16. West Analysis

17. Distribution Channel Revenue Analysis - Direct Sales Channel Revenue Analysis

18. Retail Channel Revenue Analysis

19. Online Channel Revenue Analysis

20. The Last Word

21. Appendix

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