NoSweat Announces International Licensing Deal with United Sports Brands
NoSweat, market pioneer and creator of patented sweat-absorbing, disposable performance liners for hats, helmets, hard hats and visors, announces a five-year international licensing agreement with United Sports Brands, a global leader in sports performance and protective products. United Sports Brands, parent company of Shock Doctor, Nathan, McDavid, Cutters and XO Athletic, will market NoSweat hat, helmet and running hat liners through its brands. “Everyone at USB is excited to join forces and bring the NoSweat technology to the global sporting goods market and our loyal consumers,” said USB VP Brand and Strategy Jason Richter.
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“NoSweat is excited to work with United Sports Brands to bring our patented technology to the global marketplace,” said CEO Justin Johnson. “Building on years of product development and sales growth, we are pursuing more licensing partnerships in markets ranging from industrial, commercial food, military, and any industry that involves sweat. This model allows us to strategically partner and leverage existing relationships and customer bases to accelerate awareness and distribution in the US and internationally.”
In the last 12 months, NoSweat has built a strong lineup of professional athletes who have both invested and become brand ambassadors including: TJ Oshie, Golden Tate, Dallas Keuchel, Brandon McManus, Stewart Cink, Scott Langley, Matt Adams and Kerry Feirman. NoSweat is also an Official Licensed Partner of the PGA TOUR.
For more information and to purchase liners visit www.NoSweatCo.com.
About NoSweat
NoSweat is a lifestyle brand and manufacturer of products that are 100% USA made and built to increase performance, safety and hygiene for anyone who sweats and wears some type of hat, helmet, visor or hard hat. Founded in 2008 by Justin Johnson and based out of Minneapolis, NoSweat offers a growing, patented line of sweat absorbing solutions. Learn more at: https://NoSweatCo.com.
About United Sports Brands
United Sports Brands is a global leader in sports performance and protective products designed to help athletes perform at their personal best. Brands within the portfolio include Shock Doctor, the #1 global leader in mouthguards; McDavid, a brand at the top of the recommended lists of pro athletes, sports medicine professionals and athletic trainers for more than 35 years; Cutters, the innovative leader in the athletic glove market and high performance glove grip technology; Nathan, the running essentials market leader in athletic hydration, visibility and performance gear; and, XO Athletic, a premium, game-changing developer of athletic cups and sports protection. United Sports Brands is also a portfolio company of Bregal Partners, a private equity investment firm. For more information, please visit www.UnitedSPB.com.
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