Beatchain Partners With Eleven Seven Label Group And McGhee Entertainment To Build Developing Artist Fan Bases Using Data Science And Artificial Intelligence
NEW YORK, Dec. 13, 2018 /PRNewswire/ -- Beatchain, a powerful data-driven platform that will revolutionize discovery, marketing, and promotion in the music industry, has announced strategic partnerships with Eleven Seven Label Group (E7LG), one of the world's leading independent music companies, and McGhee Entertainment, the management company base of mega-manager Doc McGhee. Beatchain will use its technology platform to help both companies grow artist fan bases and engagement for select developing artists.
Eleven Seven Label Group will initially use the Beatchain platform for two emerging artists, Just Loud and Bang Bang Romeo. In addition, Beatchain's rich data analysis will be utilized for decision making tactics in A&R, catalogs, soundtracks, new music, ticketing, social media, advertising, and geographic targeting of the best markets.
Allen Kovac, CEO of E7LG and Tenth Street Entertainment said, "I have been a proponent of technology and data in our slow moving industry. We have been struggling to find a way to make the best use of our data and we are thrilled to be partnering with Beatchain to do just that. I am confident that Beatchain's platform will be a game changer."
For McGhee Entertainment, Beatchain will deploy a developing special feature set, optimized for managers of touring artists, and for agency, manager, ticketing company and promoter use. This use of the Beatchain platform will offer the possibility to automatically identify the most viable potential tour markets, estimate appropriate venue size and ticket pricing and then hyper target tour markets to promote to only those fans most likely to respond. This will result in sellouts at a massively reduced promotional cost.
"We are thrilled to be working with industry leaders such as E7LG and McGhee Entertainment," said Beatchain Founder Ben Mendoza. "Our newly launched platform will allow music pros to bring their data points together, use the latest in AI, automation, and data science techniques, and drive informed decisions in multiple areas."
The Beatchain team, which is led by Mendoza, consists of behavioral economists, PhD data scientists, artificial intelligence and machine learning experts and senior music industry professionals, all of who are using the latest analytical techniques.
About Eleven Seven Label Group
Eleven Seven Label Group is one of the world's leading independent music companies. Founded in 2006 by Tenth Street Entertainment CEO Allen Kovac, the company is the global home for artists including Mötley Crüe, Papa Roach, Nothing More, Bad Wolves, Just Loud, Sixx:A.M., The Dirty Heads, ROMES, Bleeker, Diamante, and HELLYEAH as well as Five Finger Death Punch outside of the U.S. In addition to Marshall Records, Eleven Seven Label Group is home to Eleven Seven Music and distributes two sub-labels--the alternative and indie-leaning Five Seven Music [Just Loud, Council, Bang Bang Romeo, Dirty Heads, ROMES, Bleeker] and emerging hard rock-centric Better Noise Records [Bad Wolves, Nothing More, From Ashes To New, Diamante, and Escape The Fate]. The organization has offices in New York City, Los Angeles, Toronto, London, and Berlin.
About McGhee Entertainment
McGhee Entertainment is headed by superstar manager, Doc McGhee. Over the years Doc has managed some of the biggest stars of music. Bon Jovi and Mötley Crüe experienced their rise to stardom with McGhee. Scorpions, Hootie & the Blowfish and later, Darius Rucker, Skid Row, and Guns N' Roses are amongst the many top artists represented by Doc. McGhee continues to manage, KISS, who he has represented for more than twenty years. KISS will embark this January on a two-year worldwide farewell tour, entitled End Of The Road.
About Beatchain Ltd.
Beatchain is a powerful new data science and digital marketing platform that will revolutionize discovery, marketing, and promotion in the music industry. Beatchain will allow users to discover emerging artists, build up their fan bases across social media, improve fan engagement, identify the most engaged fans, promote only to those most likely to respond, identify key tour cities on a global basis, massively reduce promotional costs and eliminate the risk of artists playing to half empty venues.
Beatchain Ltd., offers both B2C and a B2B pro-version platforms. Beatchain.com, is aimed at startup, unsigned and developing artists to grow their fan bases and profiles. Their B2B pro-version Fancoda.com, helps major music companies and music industry professionals.
SOURCE Beatchain Ltd.
