Nielsen Analysis Shows Breadth, Diversity of Alphonso TV Data Across All Major TV Brands

MOUNTAIN VIEW, Calif., Jan. 31, 2019 /PRNewswire/ -- TV data company Alphonso today shared the results of a Nielsen Reach, Device and Demographic Analysis that demonstrates the breadth and diversity of Alphonso's industry-leading TV viewership data footprint.

Key among the findings from this Q4 2018 report is that Alphonso's household base - the households that are opted in to Alphonso's data collection service and are actively reporting real-time TV viewership data - is broadly representative of all major TV brands, including LG, Sharp, Vizio, Sony, Toshiba, RCA, Samsung, Hisense and others.

The chart below shows the diversity of Alphonso TV data across all major TV brands. It compares Alphonso's TV viewership data footprint to Nielsen's Cross Platform Homes ("CPH") Panel, a subset of the Nielsen People Meter ("NPM") TV Panel. An index of 100 means Alphonso maps evenly to Nielsen households for that brand on a relative basis.

Alphonso collects TV viewership data from over 15 million U.S. households across leading smart-TV brands including but not limited to Hisense, LG and Sharp. Adding distribution across set-top-box brands like Tivo and Sling, and across opted-in mobile devices, Alphonso's total distribution reaches 34 million U.S. households, as verified by matching with Experian households.

Alphonso's patented video AI technology, deployed across smart TVs, living room devices and mobile apps, provides granular metrics on what TV shows and ads are being watched, whether linear TV or OTT; and also what video games are being played, in those households.

Ashish Chordia, chief executive officer of Alphonso, said, "Brands recognize the need for breadth and diversity across households and demographics when it comes to measuring and retargeting TV audiences. As the study we commissioned from Nielsen shows, Alphonso has solid representation across a diverse range of verified and targetables audience segments, to meet the demanding performance objectives of our clients."

High Penetration Among Video Gamers
Nielsen also found that Alphonso ranks higher than average for households that have video game consoles. Alphonso works with video game brands to help them understand where their games are being played, at a deterministic household level. This data enables them to create custom audience segments of active video game players for specific titles, and to understand their TV viewing preferences. It is an ideal data set for ad targeting and closed-loop attribution, connecting the dots between TV and digital advertising and video game purchases.

TV Viewing Analysis
Nielsen found that Alphonso has a slightly higher concentration of "Light TV viewers" versus Nielsen's Cross-Platform Homes (CPH) panel. While live TV remains the primary mode of viewing among most US households, Alphonso offers brand marketers multiple targeting and attribution options in case their TV campaigns require reach extension or frequency boost, especially among time-shifting, cord-cutting or cord-shaving households.

Demographic Analysis
Additional findings on the demographics of Alphonso's TV viewership data footprint include:

    --  Age: Alphonso over-indexes among viewers ages 25 and under
    --  Gender: Similar to the U.S. population, Alphonso TV data skews slightly
        female
    --  Education: While fairly representative, Alphonso indexes slightly higher
        among college-educated households
    --  Income:Alphonso performs slightly better than among US households with
        incomes of $75K or higher

As the marketplace for TV content continues to evolve mixing linear, OTT, SVOD and mobile, Alphonso's large-scale TV household footprint offers brand marketers a future-proof approach for both understanding and engaging the modern TV viewing consumer.

About Alphonso

Alphonso is a TV data company with the industry's largest TV viewership footprint. It is the market leader in providing brands and agencies with real-time, self-serve TV ad campaign measurement and attribution. The company enables its clients to reach and measure verified TV audiences across all screens. Brands work with Alphonso to amplify their TV spend on digital, and to connect the dots between TV ad exposures and real business results, such as foot traffic and sales, to better understand return on ad spend (ROAS).

With video AI technology embedded in tens of millions of hardware and software products, including smart TVs, TV chipsets, set-top boxes, and mobile apps, Alphonso understands what programming and advertising people watch on TV. Through its Alphonso Insights SaaS offering, Alphonso delivers actionable insights and closed-loop attribution with offline data in real time, to help its customers understand the true impact of TV advertising. To learn more, visit www.alphonso.tv.

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SOURCE Alphonso