Feb 12, 2019   SOURCE: BusinessWire

Packaging Seize+Adapt Concept Report 2019: Wider Opportunities for a Tub with Two Dispensing Apertures Featuring Perfetti Van Melle - ResearchAndMarkets.com

The "Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures" report has been added to ResearchAndMarkets.com's offering.

"Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures", uses Pack-Track packaging innovation tool to take a closer look at a pack format used in Italy by Perfetti Van Melle for its Mentos White Always chewing gum, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using Pack-Track packaging innovation tool and takes a closer look at a tub with two dispensing apertures, and considers how the format could cross over into other categories.

Scope

  • Discusses key features and packaging benefits of Mentos White Always chewing gum tub.
  • Examines how this pack format taps into consumer trends within TrendSights framework.
  • Explores how this convenient pack format could be applied to other product categories.

Reasons to buy

  • Use Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

Key Topics Covered:

  1. Executive Summary
  2. What is Seize+Adapt?
  3. The packaging innovation - convenience
  4. How does the innovation align to TrendSights?
  5. Wider opportunities for a tub with two dispensing apertures
  6. Appendix

Companies Mentioned

  • Perfetti Van Melle Italia Srl

For more information about this report visit https://www.researchandmarkets.com/research/cfj5f9/packaging?w=4