Zooterra Launches Platform to Reimagine Nature Conservation Engagement

NEW YORK, March 5, 2019 /PRNewswire-PRWeb/ -- Zooterra, a leading innovator in wildlife and habitat conservation consumer engagement, today announced the launch of its patent-pending platform that enables donors to engage in nature conservation in a transparent and fun way using digital tokens, geolocation and satellite imaging technologies.

Starting today, users on Zooterra will be able to buy a limited set of 2736 genesis digital tokens, called "terras," each linked to one hectare of the Kasigau Wildlife Corridor, a 200,000 hectare (500,000 acre) area of dryland forest in southeastern Kenya protected by Wildlife Works. Three different conservation projects from the Kasigau Wildlife Corridor will be supported with each terra purchase on the Zooterra platform: aerial surveillance, wildlife water pans, and efficient agricultural techniques.

"Nature has never been more vulnerable as it is today. Despite gaining $125 trillion of value from nature annually, we have lost 60% of wildlife populations, 50% of rainforests, and 33% of protected land. Existing donor engagement models lack the transparency, personalization, and follow-up to engage more people, with 82% of donors not fully knowing where their money is going. Our goal is to become the most direct and transparent way to help protect wildlife and natural habitats. We show users exactly what, where and how they impact when they have a stake in nature," said Julio Corredor, Founder & CEO of Zooterra.

On the Zooterra platform, you can become a "Guardian of Nature" by buying a digital token called terra, each associated with 1-hectare of natural area from around the world. Proceeds from each terra directly support a specific project linked to your terra's habitat, wildlife or the local community. Individuals gain a sense of ownership through the token and consequently become Guardians to the natural area and its wildlife.

The ownership of the unit is recorded and viewable on the platform ensuring uniqueness and rarity of each terra. As you collect more terras and project badges from around the world, you build your Guardian of nature history and reach higher levels while getting updates on the projects and areas supported and satellite image analysis.

Visit http://www.zooterra.com today to become a Guardian of Nature and help transform the way we protect habitats and wildlife.

About Zooterra: Zooterra is the first company to bring together geolocation, digital tokens, and satellite imaging to reimagine how people engage in nature conservation. Zooterra personalizes the nature conservation experience by more directly connecting consumers to natural areas and wildlife. This breaks the degrees of separation between people and nature and creates the opportunity for more meaningful engagement and to generate more funding for conservation. Zooterra's mission is to democratize engagement and action around habitat and wildlife conservation. Learn more at http://www.zooterra.com

About Wildlife Works: Wildlife Works is the world's leading REDD project development and management company with a unique approach to applying innovative market-based solutions to biodiversity conservation and helping local landowners in the developing world monetize their forest and biodiversity assets. Wildlife Works is actively developing a portfolio of REDD projects with an aim to protect five million hectares of native forest, mitigating 25 million tons of CO2 emissions per year, and creating thousands of sustainable jobs in rural communities. Learn more at http://www.wildlifeworks.com

SOURCE Zooterra