More Vacation Options Published by Travelzoo Boost Incremental Trips to Help Address Overcrowding
BERLIN and NEW YORK and SHANGHAI, March 28, 2019 /PRNewswire/ -- Travelzoo® (NASDAQ: TZOO), a global publisher of exclusive offers and experiences for members, has taken up the call to help overcrowded destinations. Since Travelzoo unveiled its viewpoint at ITB Berlin, the industry has shown increasing support on Travelzoo's approach to resolve overcrowding by directing demand to less crowded destinations, at a less busy time.
Travelzoo's publishing of more vacation options and ideas was first launched in Germany and is being rolled out to UK, Spain and France. By combining exclusively negotiated hotel offers from hundreds of selected hotels and real-time flight options Travelzoo provides inspiring, unexpected and irresistible vacation ideas in an easy-to-understand format that directs members to the best times at which to travel to a destination or to explore something new. Since its debut in Europe, Travelzoo has seen encouraging feedback from members and suppliers around the world with millions of dollars in incremental travel.
Experience a fascinating Mallorca in winter
Even though Mallorca is a favorite destination for Europeans, and crowded in summer, the island and its hotels tend to be less busy in winter and early spring. To balance the demand, Travelzoo collaborated with a hotel to propose the almond blossom season (February till April). The deal offered exclusively to Travelzoo members in Germany to visit Mallorca for six days in the off-season at an irresistible price. Travelzoo members booked 6,480 room nights. The hotel's occupancy rate increased to 87% in February 2019, up from 31% in February 2018. Occupancy rates of hotels in Mallorca in February are typically around 30%.
Exploring the beauty of the Greek peninsula
Greece is a popular travel destination among Travelzoo members and the most visited destinations in Greece are the Greek islands. What's widely unknown is the beautiful beach in Halkidiki, a region in northern Greece known for its jutting coastline and peninsulas. Travelzoo partnered with a new 5-star hotel in the region to drive up demand during the off-season of February to March. In total 1,650 room nights were sold among Travelzoo members.
Madeira, the unknown jewel
Our European members love to travel to warmer regions in winter when it's cold and moody in Central Europe. Usually, they flock the Canary Islands, because it's easy to reach. But so can be Madeira. To promote this less-known new destination, Travelzoo teamed-up with two hotels in Madeira and drove in total of more than 1,550 hotel rooms among its members.
Explore Crete during off-seasons
Again, to promote travel to popular destinations during less busy time of the year, Travelzoo partnered with two hotels in Crete to explore its unique attractions during low season. In total, the two hotels sold 3,560 room nights to Travelzoo members.
"Travelzoo is committed to inspiring our members to explore the world in an alternative and smart way," commented Travelzoo's Global CEO, Holger Bartel."As we ease the imbalance between supply and demand in some crowded destinations, the new options are also driving Travelzoo's growth and financial performance."
In Germany, the new offerings are already contributing over 20% of revenue this quarter, driving double-digit revenue growth year-over-year.
In the U.S., after a testing period in the 1(st) quarter of 2019, the increased options will roll out on a larger scale in the next two quarters.
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About Travelzoo
Travelzoo® provides our 28 million members insider deals and one-of-a-kind experiences personally reviewed by one of our deal experts around the globe. With 25 offices worldwide, we have our finger on the pulse of outstanding travel, entertainment, and lifestyle experiences. For over 15 years, we have worked in partnership with more than 2,000 top travel suppliers--our long-standing relationships give Travelzoo members access to the very best deals.
Travelzoo and Top 20 are registered trademarks of Travelzoo. All other names are trademarks and/or registered trademarks of their respective owners.
Certain statements contained in this press release that are not historical facts may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. These forward-looking statements may include, but are not limited to, statements about our plans, objectives, expectations, prospects and intentions, markets in which we participate and other statements contained in this press release that are not historical facts. When used in this press release, the words "expect", "predict", "project", "anticipate", "believe", "estimate", "intend", "plan", "seek" and similar expressions are generally intended to identify forward-looking statements. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including changes in our plans, objectives, expectations, prospects and intentions and other factors discussed in our filings with the SEC. We cannot guarantee any future levels of activity, performance or achievements. Travelzoo undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release.
Media contacts:
Christie McConnell - New York
+1 212 484 4912
cmcconnell@travelzoo.com
Cat Jordan - London
+44 20 7420 0416
cjordan@travelzoo.com
Xu Lin - Shanghai
+86 216 056 1056
xlin@travelzoo.com
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SOURCE Travelzoo
