Apr 18, 2019   SOURCE: PR NewsWire

RedTrack.io Takes Ad Tracking to the Next Level by Adding Integrated Fraud Monitoring

VILNIUS, Lithuania, April 18, 2019 /PRNewswire-PRWeb/ -- RedTrack.io, an ad performance tracking and analytics tool, recognized by affiliates and media buyers worldwide, today has announced the release of their brand new feature -- Fraud Report.

Fraud Report by RedTrack enables marketers to protect their advertising budgets by providing a holistic overview of the traffic they buy. This solution evaluates the quality of every click and reports whether the money is being served to bots and non-human traffic.

In-depth reporting and 13 anti-fraud metrics, ranging from proxied connections and hijacked devices to cookie stuffing, etc, helps marketers to detect suspicious traffic and make justified decisions on whether to reject or block it.

Fraud Report allows RedTrack to be one of a very few ad tracking solutions that provide a professional anti-fraud solution for their customers within their own platform.

RedTrack offers their customers to benefit from a wide range of functionalities and 3rd-party integrations. Among them, online marketers and media buyers get access to: 

    --  No-redirect tracking: empowers marketers to effectively advertise with
        ad networks and sources like Google and Facebook that require
        non-redirection tracking method.
    --  Multiuser management: serves media buying teams and agencies who want to
        involve several members to have better control over ad campaign
        performance. The set of features, like access level restrictions and
        team member management, helps to increase overall ROI.
    --  Granular reporting with 30+ data points: provides users with an in-depth
        traffic analysis, including source, network, offers, landers, geo
        (country, region, city), OS type and version, browser type and version,
        connection type, date and day parting, IP, ISP, referrer and referrer
        domain, proxy type, user agent, language, among others.

About RedTrack.io

RedTrack.io is a Lithuanian based ad tracking software that provides cutting-edge solutions for ad campaign management, analysis, and optimization. The tracker was repeatedly recognized for its customer support and equal applicability for starters and advanced users. Learn more: http://www.redtrack.io.

SOURCE RedTrack.io