The Top 3 Elements Of Successful Packaging - Plus, The 30 Best Package Design Agencies, According To DesignRush
NEW YORK, April 29, 2019 /PRNewswire-PRWeb/ -- A 2018 study found that upwards of 72 percent of consumers say that product packaging influences their purchasing choices. These include which products they purchase, how often they complete purchases, which brands they develop loyalty to, and more.
DesignRush.com, a B2B marketplace connecting brands with agencies, discovered the three best package design elements that drive increased sales.
The top 3 package design elements of 2019 are:
1. Packaging Materials
The materials used to package a product should be durable for any necessary containments or shipping, but still appeal to consumers. Leading package design agencies often conduct ergonomic studies to understand how consumers open products and interact with the packaging in order to compete in the market.
2. Creative Functionality
Package designs need to be beautiful and aesthetically pleasing in order to capture consumers on the shelves or on social media. However, they also need to remain functional and toe that line. After all, it only takes 7 seconds for consumers to judge a product.
3. Branding
Brands receive up to 4 times more market visibility when they are presented consistently. Therefore, incorporating cohesive branding elements on your package designs are key to improving brand awareness and loyalty. Incorporate branded colors, logos, messaging, shapes and aesthetics across all package designs.
"Emerging brands often underestimate the power of packaging," says DesignRush Founder and Executive Director Gabriel Shaoolian. "However, even in the age of eCommerce, well-thought-out and properly branded package designs can drastically improve brand awareness and capture valuable consumers."
DesignRush's Agency Listing section features the top local and global packaging design companies. The top package design agencies include:
1. Aanagram Studio
Aanagram is an interdisciplinary studio specialized in branding and interior design, having human experience at the heart of its practice. The studio relies on the flexibility and expertise of its collaborators to deploy the brand in its visual and experiential manifestations.
2. Amazing7 Studios
Amazing7 Studios is the leading website development company in the USA. We offer reliable solutions to the customers in order to make the website more attractive for better user experience. Along with website design and development services, Amazing7 Studios also offers digital marketing and logo design services. Our experts promote the website as per the requirement of the customer.
3. Art Fresh Inc.
Art Fresh is a multi-award winning full-service branding agency. We provide high-quality services that include market research, marketing strategy, naming, branding, content marketing, and social media support. We specialize in top quality packaging and exclusive web design. We create powerful ideas that sell, we build brands that stand out. LET'S GROW YOUR BUSINESS!
4. CF Napa Brand Design
Based in Napa Valley, California for over 45 years, CF Napa is one of the worldwide leaders in alcohol beverage branding. Our 100% specialization within the category has made us experts. CF Napa has created hundreds of brands and restaged hundreds more with incredible success by maximizing the brand's strategic positioning. Our solutions utilize strategies that leverage current marketplace opportunities and increasingly sophisticated consumer segments.
5. Diace Designs Inc.
Diace Designs is the behind-the-scenes creative agency that makes the impossible... possible. When big companies max out their internal resources, they tag us in. No matter how complex your project is or how soon you need it done, Diace Designs is the creative agency that can make it happen. We get to know your business inside and out to ensure your marketing stays consistent and authentic. We imagine, create, and launch marketing campaigns across various platforms to deliver top-notch results for your business. We set standards, inspire envy, and tame the wildest projects imaginable. We live for the thrill of the creative process. Our founder, Jessica Reed, takes pride in her firm as the best-kept secret behind global brands, and she's made her clients millions by leveraging the expertise of her stellar, hand-selected creative team. Polished, professional, and ready when you are. Diace Designs provides high-quality solutions with unmatched efficiency. When excellence is non-negotiable, you can rely on us to exceed expectations in record time.
6. Dialog Design Co.
We help clinics, startups, and growth-minded businesses identify their strengths, stand out in the crowd, and connect with the right customers -- doubling, tripling, and quadrupling their sizes. We've helped businesses to stop wasting time and money on marketing because of a lack of direction. We've helped businesses who were unknowingly turning away ideal customers every day because of poor branding. We believe that companies that are unique and solving real problems in the world deserve a clear brand message that connects with their customers.
7. Dizen
We create designs for the world of wine as well as other production and business sectors. Our more than 300 labels, marketed in over 10 countries, combined with a long list of awards, make our design studio one of the most prominent in the realm of visual communication. Directed by Ignacio Eguiguren and Laura Goenaga, our team builds and generates brand and product value by means of a strategic and conceptual approach.
8. Driven Creative Supply Co.
Welcome to DRIVEN. We are a Modern Communications & Branding Agency Specializing in Brand Development, Automotive, Consumer Packaging & Specialty Products. We're into creating genuine, engaging brands that people want to hang out with. We believe if you fail to prepare, then prepare to fail. Our philosophy is simple. In today's modern markets, large brands and companies must change with the times or face the despair of disruption from smaller, nimbler and less bureaucratic start-ups, eroding established large brands and organizations. Large brands tend to lose agility as they become larger, making their operations and communications increasingly less efficient as they grow. This is not an environment for agility, innovation, and creativity. It's a culture of keeping your head down. That's why the mission for our company, and our clients, is to help them become and remain: Instigators of Disruption. DCS Co. is a full-service agency. We provide strategy, creative ideation, brand planning, media consulting and buying, social and digital media planning and production, web design, package design, and a host of audio and video editorial content capabilities. Our areas of particular specialization are strategic based branding and package design. DCS Co. uses strategically founded brand positioning to provide clients with creative that will differentiate their offerings in the marketplace while connecting with consumers in their headspace. We have vast experience in the automotive category, both retail and brand, as many of our agency leaders managed and led the largest automotive-based branding agencies in past lives. DCS Co. is obsessed with creating best in class customer experiences with a brand at the focal point.
https://drivencreativesupply.com/
9. Famous
We are Famous. A Pakistan-based creative agency that doesn't specialize in categories but rather smart strategic thinking. We love helping IT companies and startups from around the world to achieve their business goals by the design solutions.
10. Finch Brands
Finch Brands was founded in 1998 by executives instrumental in the ascent of IKEA and David's Bridal. Their original vision was to create the firm they never could find when they were in our clients' shoes - an end-to-end brand development and management powerhouse that seamlessly delivers breakthrough brand strategy and irrepressibly creative design. To accomplish this, we've brought together leaders from brand-first organizations like Campbell Soup Company, Kimberly-Clark, M&M Mars, Target, Unilever, and Urban Outfitters. These experiences make us a better, more instinctive partner - and we put this hard-earned experience to work for clients across categories and all along the growth track.
11. force MAJEURE Design
forceMAJEURE Design is an independent creative agency dedicated to premium, luxury & lifestyle brands. forceMAJEURE specialized in brand creation, brand renovation, product design, and innovation. We offer a wide range of expertise, from strategy, visual and brand identity, to product, packaging, brand content creation & brand experiences. Formerly Raison Pure NYC, forceMAJEURE was founded in New York in 1998.
https://www.forcemajeure.design/
12. Imagemme
We're an NYC branding and packaging design studio. Our carefully chosen team of designers, strategists, and product and packaging engineers develop an intimate understanding of every client's personality and vision. We judge our work by our clients' commercial success, though we're also happy to have won industry awards, including a Dieline Award.
13. Imaginaria Creative
We Create, Evolve, Harmonize and Optimize Brands. Imaginaria(TM) is a full-service brand agency with more than 15 years of category-creating experience--from startups to challenger and leading brands. We 'imagine big', defining and telling each brand's unique story--always leaving lasting impressions with their audiences.
https://www.imaginariacreative.com/
14. Immotion Studios
Immotion Studios is a Fort Worth-based brand development, marketing & advertising agency and the only certified brand strategist in the state of Texas. Through collaboration, a proven brand development process, and successful marketing strategies, we help transform your brand into a valuable asset. We execute communication programs that begin with a solid branding strategy and result in increased brand awareness and recognition.
https://www.immotionstudios.com/
15. Innovative Packaging Company
IPC is a full-service packaging company with over 40 years of industry experience. They specialize in turnkey packaging solutions from stock to custom design to meet the needs of brands. Through hard work and much dedication, IPC has quickly grown both within and outside of their local markets.
https://www.innovativepackagingco.com/
16. KindTyme
KindTyme is a boutique media & design agency based in Portland, OR and serving clients worldwide. We are focused on creating memorable and effective brand experiences, combining our expertise in the following areas to complete a wide variety of creative marketing projects, such as Logo & Brand Identity Design, Website Design & Development, Packaging Design, Photography, Videography, Animation, 3D Modeling, Social Media, Advertising, and more. Our small in-house team is highly collaborative, so when you work with KindTyme, you work with all of us! That means every creative project is infused with expert design, marketing, development, and business strategy know-how.
17. Lien Design
Since 1998, Tom H. Lien and his design team have helped companies of all sizes elevate their sales with strategic and creative packaging design, graphic design and branding. We design with the aspiration in mind that good design isn't merely about putting together a "nice label," but rather it comes from a thorough examination of the competition and the target demographic, to create a strategic, creative, and beautiful product that exceeds client expectations. The Lien Design team will be there to handle every aspect of your project, no matter how big or small. From designing or refreshing your company's logo to building up a strategic branding strategy that includes logo design, packaging design, label design or marketing materials, we've done it all...and we've done it WELL! Our package designs and branding are backed by a proven record that can be measured in dollars and by the success of our clients. Let us guide you through the design process, from the very beginning strategy of your product creation to the final, finished design hitting the shelves. We're here to create results, real sales results, for you and your consumer.
18. Mystique Brand Communications
Mystique Brand Communications make customers fall in love with your brand and aims to watch business soar. So, what if you had a brand partner who inspired you to achieve more? A team that not only helps you find your voice but works with you to ensure that your voice is heard? Mystique Brand Communications has marketing pros to support you with scalable lead generation and retention solutions to accelerate sustainable growth results for you and your organization.
19. O3 Design
With more than 19 years our design agency provides professional design services such as branding, strategy, diagnosis, identity and brand management, packaging, graphic and structural design of packaging, optimization of packaging lines, and more.
20. Percept Brand Design
Percept is a design agency in Sydney. We specialize in branding, packaging design, print communications, advertising, website and digital design. Visit our website to learn the full Percept Brand Design story. View our creative work to see the successful brands we've created.
21. PKG Brand Design
PKG Brand Design is a top independent brand design and packaging agency for national and global consumer packaged goods. The key to our success is our proven Consumer First® approach to brand strategy, design and packaging where we engage your consumers to co-create solutions that attract shoppers with incredibly compelling brand stories. PKG specializes in brand strategy, brand identity, package design, structural design, photography and being the best consumer-centric packaging agency in the U.S. PKG employs both agency and brand-side marketing experts to craft transparent, authentic packaging that engages consumers, activates shoppers and grows sales. We've been leading with this approach for years on highly recognizable brands in the food & beverage, snacks, candy, retail, and home & office categories. PKG is the authority on CPG branding and package design by leveraging your consumers to co-create packaging solutions that attract shoppers to buy your product.
22. Proper Noun
Proper Noun is a boutique web design agency located in Hollywood, FL. Proper Noun focuses on informational and e-commerce web design, application development, SEO, digital marketing and branding. We are located within the Pink Collective space in Downtown Hollywood.
23. Proportion Design
Proportion is a boutique design agency focused on bridging the gap between creative ideation and commercial realization to produce unique brand solutions that both differentiate and connect. Our principal-led project approach includes services across brand strategy, identity development, and campaign, environmental, and merchandising collateral design executions.
24. Shape Products Inc.
Shape Products has been developing market-leading products for over 15 years. We are an energetic group of problem solvers that are passionate about building brands through thoughtful product design and creative marketing approaches. Faced with the challenges of inflated material costs, rising labor rates, and global currency fluctuation, we have helped our customers overcome hurdles to launch lines of products in personal wellness, personal beauty, electronics, soft goods, kitchen wares, gaming & wireless charging categories
https://www.shape-products.com/
25. Sol Consultores
Founded by Enrique Saavedra Kuri, former Managing Director of Landor Mexico, Central America, and Andean countries. Our experience encompasses more than 300 identity programs of Mexican and international FMCG firms with a current base of more than 50 active or recurring clients. We have a consumer focused-business results approach, that allows us to deliver tangible market results.
http://www.solconsultores.com.mx/
26. Studio AM
Studio AM is a team of innovative and creative individuals based in Los Angeles. We encounter each of our projects with diligence, innovativeness, and welcome new challenges with a burst of curiosity and passion. We work with businesses as collaborators and partners, to connect them to their ideal audience.
27. Studio Linear
We are a sister owned and operated boutique creative agency based in Maine and Minneapolis. We specialize in Branding, Print and Package Design, Graphic Design, Web Design, and Spatial Design. Founded in 2012 by Andrea Beaulieu, this female owned and operated business has grown organically from the ground up. Being a family owned business, we understand the importance of truly connecting with our clients on a personal level so that every single client we work with feels equally as important. We have photographers, copywriters, designers, and developers on staff and love to have fun as an agency. We are authorized Squarespace Specialists and Certified Squarespace Trainers meaning you can trust that you are in the best hands when it comes to web design.
28. ThinkBoldStudio
ThinkBold! is an independent graphic design studio located in Portugal, born from a passion for branding and packaging, it focuses on modern vintage & premium design. We are eager to work with clients that want to challenge the status quo and believe in the power that an attractive design has, to influence minds. We work with clients from around the world.
https://www.thinkboldstudio.com/
29. WebGarden
We started our business activity in Hungary in the 2000's with creating simple websites. Since then, our company and team are growing steadily, and despite the recent crises we realized increasing net income year by year. In 2015, our net income reached a record of 622 million HUF (approx. 2 million EUR). Our competitors use mottos with usual expressions like quality, professionalism, knowledge of the latest technologies, etc. We offer our services from Central-Europe with something more beyond those.
30. Wildfire
Wildfire didn't start by accident. It began intentionally out of a human instinct to fill a gap within our marketing community. Predominantly project-based, Wildfire opened its doors in 2002 and began spreading its promise: to grow our clients' business while lowering their blood pressure. Several years, people and square feet later, Wildfire is now located in the heart of the emerging entertainment district of downtown Winston-Salem, North Carolina, in a renovated, circa 1920 warehouse. It has since spread to Richmond, Virginia to include a second shop in the historic district of Shockoe Slip. A team of fire starters, firecrackers and everything pyromaniacal in between, Wildfire's crew is known for firing up ideas that drive high-quality strategic and creative products for clients of all sizes, from Fortune 500 companies to local start-ups.
Brands can view the best package design firms by rates,
expertise, experience, case studies, reviews and more on DesignRush. Users can easily filter to compare packaging design agencies and find the best package designers to market products effectively and improve sales.
About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Packaging Design Companies, Digital Agencies, Logo Design, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.
SOURCE DesignRush
