3 Tasks That Product Designers Do In 2019 - Plus, The Top 16 Product Design Agencies, According To DesignRush
NEW YORK, May 8, 2019 /PRNewswire-PRWeb/ -- Many brands have heard of "product design," but they don't often know what that means in terms of their business growth.
They may wonder, what does product design encompass? Do digital businesses require product design, too?
DesignRush.com, a B2B marketplace connecting brands with agencies, determined the three leading tasks that comprise product design. These digital strategies foster better brand awareness, online presences and, ultimately, revenue growth.
Three digital tasks that product design companies do in 2019 include:
1. Information Architecture
Product design agencies can complete information architecture within websites, mobile apps and other platforms. These include organizing the structure of a site - much like the blueprint of a home. Information architects also label content, set up pages, and ultimately help consumers find information on a platform by organizing it efficiently.
2. User Interface Design
User interface design can also encompass product design. User interface designers create the graphical frontward-facing platform that consumers view and interact with. This type of product design aims to design a beautiful, aesthetically pleasing and well-branded interface that captivates consumers.
3. User Experience Design
User experience designers create custom-centric experiences and interfaces. Although similar to graphic designers and user interface designers, user experience designers root their designs in emotions and ideal actions taken. Product design focused on user experience isn't equally concerned about usability as aesthetic appeal.
DesignRush's Agency Listing section features the best local and global product design companies. Some of the top product design agencies from around the world include:
1. Ashcraft Design
Founded in 1986, Ashcraft is an award-winning product design and brand innovation company located in the creative and cultural epicenter of Los Angeles, California. We make brands, products, and experiences, people love. We shape the future through impactful design and disruptive thinking. We make companies indispensable to consumers through brand strategy, innovation, and execution. We use design thinking to shape businesses by solving the problems of today and anticipating the ones of tomorrow. We build brands through design that connects clients to consumers. We design content-rich experiences that tell a client's unique story. We make companies indispensable to consumers through brand strategy, innovation, and execution. We have created a framework for innovation and advanced design thinking called Cognitive Dissonance. It is a method for understanding and giving context to problems, then leveraging them to consistently create breakthrough ideas. We believe at the foundation of any product, brand, or experience there are three pillars; life, art, and technology. Each of these connect on some level with consumers and at times are in conflict with one another. A successful product, experience, or brand brings all of these elements together into a cohesive story that creates an instant emotional connection with the consumer.
http://www.ashcraftdesign.com/
2. Beyond Design, Inc.
Beyond Design is a strategic product development firm. We create design solutions that help drive innovation for our clients and connect with end-users for marketplace success. From insightful user research, concept generation, and creating designs with emotional and aesthetic appeal, we've brought successful products to market in a number of different industries. Our team believes in true collaboration and uses a holistic approach to define actionable and intelligent solutions that provide a positive user experience and help grow our clients' business and brand.
http://www.beyonddesignchicago.com/
3. BRCHN Design House
From robotic automated manufacturing to the future of personal transportation, entertainment innovation to consumer tech, we have a proven track record of concept to market product development across a plethora of industries. Utilizing cutting edge design tools, visualization renderers, and prototyping technology, along with a focus on sustainability, manufacturability, efficiency, and quality design, we blur the lines between art and science to create beautiful, functional products.
4. Decipher Zone Software
Decipher Zone Software is a leading outsourcing Java development company which specializes in Website, Java development, web application development, blockchain development where trailblazing customizable software solutions are developed with agile methodology at unbelievably low cost.
5. Design Concepts Inc
Design Concepts is full-service product design and strategic innovation consultancy with offices in Madison, Wisconsin, San Francisco and Boston. We design products, services and experiences that drive business success and improve people's lives through meaningful solutions. Our process has been tested and refined through the completion of more than 2,500 projects for over 400 clients since our founding in 1967. Our strategy, research and design experts deliver world-class physical and digital products and service design to our clients. In the broadest sense, we envision bold new opportunities and have the technical skill to bring them to life. We help our clients think bigger. We are innovators, inspired by the world and possibilities around us, with a vision to contribute by inspiring others. Our practice is rooted in hiring wickedly talented people, applying design thinking principles and domain expertise, and balancing passion and process. We have served as adjunct faculty at the University of Wisconsin, teaching Design Thinking for Business in the MBA program and teaching product development in the Engineering Schools. We teach, facilitate, speak and write regularly on the topics of design and innovation.
https://www.design-concepts.com/
6. Design Partners
Design Partners is a product design & interaction design agency. We grow brands by designing exceptional product experiences that make life better. Combining strategy with execution, we deliver beautiful, innovative and differentiated design. For over 30 years we've been designing best-selling and award-winning product experiences for brands around the world in our three specialist categories: Consumer, Healthcare and Professional.
https://www.designpartners.com/
7. Digicorp Information Systems LLC
Digicorp is a software consultancy and startup studio based in Austin, TX and Ahmedabad, India. We build usable software products for startups. We also work on home-grown ideas and spin off the most promising ones as separate ventures. Mobile apps developed by us get million-dollar exits and Web apps handle millions of mission critical transactions every week.
8. Graphos
Graphos is a growth agency that transforms brands into market leaders. Focused on creating measurable results, Graphos builds on three pillars of branding, digital marketing and growth to holistically, accountably create and manage change.
9. itCraft
Delivering mobile innovation to businesses around the world since 2010, itCraft proudly provides comprehensive software production services.
10. IONDESIGN GmbH
IONDESIGN is a studio for 3-dimensional design, founded by Anja Götz and Christoph Fleckenstein in 1993 in Berlin. Today 9 designers and architects work for clients in Germany and Europe. Our interdisciplinary work spreads across product, public, graphic, web, packaging, exhibition and interior design to architecture. We treat graphics, objects and spaces in an integrative manner. There are no boundaries between the disciplines. Our products and buildings equally serve daily use. Their purpose becomes recognizable in their shape. Our approach is aimed at longevity and continuous improvement of the ergonomic, technical, economic, cultural and aesthetic functions, which opens up an immeasurable creative potential and distinguishes us from others.
11. Product QuickStart
We created Product QuickStart out of a passion to meet the product development, prototyping, and manufacturing needs of small to mid-sized companies, start-ups, and larger organizations that still embrace an entrepreneurial spirit. There is no shortage of engineers, marketing people, and 'submission companies' that will gladly take your money and get you nowhere - that's not us. Our goal is to be honest operators, and we do everything we can to help our clients understand what they are getting into and their odds of success. We've spent much of our careers developing, manufacturing, and launching new products for major brands and companies like the Home Depot, Procter & Gamble, the Coca Cola Company, and Black & Decker. And, we've had a blast doing it! But, even though we love innovating with big name companies, we've always had a special enthusiasm for working with smaller companies and start-up teams that are full of passion, ambition, and great ideas. That's why we created Product QuickStart... both to feed our professional passion and to provide world-class product development and manufacturing services to small and mid-sized companies and start-ups.
https://www.productquickstart.com/
12. Promoshop
PromoShop is a promotional merchandise company with the marketing talent and creative culture of an advertising agency. Leveraging the combined talents of a culturally diverse team, our privately-held, 100% minority-owned company has earned the trust of some of the world's best-loved brands. The rare combination of strategy, ideas, and products that PromoShop brings to the table has been helping those brands carry out bold, smart, effective promotional campaigns and design-driven customer experiences since 1998. And we are not about to stop. We're headquartered in Los Angeles, California with nine additional offices and five satellite sales teams spread throughout the U.S. and Canada.
13. Shape Products Inc.
Shape Products has been developing market-leading products for over 15 years. We are an energetic group of problem solvers that are passionate about building brands through thoughtful product design and creative marketing approaches. Faced with the challenges of inflated material costs, rising labor rates, and global currency fluctuation, we have helped our customers overcome hurdles to launch lines of products in personal wellness, personal beauty, electronics, soft goods, kitchen wares, gaming & wireless charging categories.
https://www.shape-products.com/
14. Stone Soup Production Company Ltd.
Stone Soup is a borderless production company founded with a name and ethos inspired by storytelling as both an art and communication form. Like the fable itself, we are a talented group, both resourceful and motivated, brought together by the hunger and desire to collaborate and create. We aim to produce meaningful provocative and inspiring work in the areas of film, documentary and commercial productions. Working with an amazing network of partners, we offer a complete service that ranges from initial conception, through to production, post-production, and distribution. We strive to push the creative boundaries whenever possible and promise to bring this unique hunger and creative energy to every production.
https://www.stonesoupproduction.com/
15. Tangent
Tangent is an independent customer experience studio with offices in London and Newcastle. We help our clients navigate the digital landscape and better serve their customers. We have three core pillars of service: customer journey insight & strategy, lean digital product design & development, and data intelligence & optimization. We understand our clients' customers' behaviors, wants, needs, likes, frustrations and fears when using the services and products they provide. We prototype and test new design and tech solutions so that our clients can be confident they will work, which lowers risk. We work with a range of clients including large enterprises such as Sky, PepsiCo, Net-a-Porter, SAP, Wolseley, UK Power Networks and The Labour Party and start-ups such as Charlotte Simone, Nails Inc and MissFits Nutrition.
16. Trig
We're an innovation consulting, product design, and marketing firm that offers comprehensive insight-to-commercialization services for start-ups, mid-sized, and Fortune 500 companies across the United States. Based in Chapel Hill, the Trig® team can be found in Charlotte, Raleigh, and Richmond, Virginia.
Brands can view the best product design firms by average hourly rate, case studies, experience, reviews and more on DesignRush. Users can easily filter to compare product design agencies and find the best product designers that can build a successful digital platform.
About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Product Design Companies, Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.
SOURCE Design Rush
