Franklin Sports Selects CommerceIQ™ To Empower Their E-Commerce Team To Manage Amazon Holistically
CommerceIQ™ aggregates Amazon Vendor Central, Amazon Retail Analytics - Premium (ARAP), Amazon Marketing Services (AMS), and competitor and retail data onto a single platform. The platform then applies machine learning to analyze millions of frequently-changing data points across Amazon to automatically identify and prioritize the most effective sales, marketing and supply chain actions, which are then automated to profitably drive online traffic, conversion and sales.
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Like many brand manufacturers, Franklin Sports has been “doing” advertising since the early days of AMS with a single goal of optimizing “ACoS”, but only recently was able to start “running” an advertising program that supports a wide range of objectives. CommerceIQ™’s retail aware and profit aware platform enables Franklin Sports to deploy cross-functional strategies that support a broader range of company objectives than just “ACoS”, enabling them to truly optimize for incremental sales.
According to Scott Kennedy, Director of e-commerce Analytics and Digital Marketing at Franklin Sports, “Marketing performance metrics tell the story of what happened as a result of various independent variables on Amazon (promotional pricing or launching a brand new product). Understanding how those coefficients relate to sales changes is the key to understanding what levers a business can pull on the front end of a campaign to control their sales outlook.
“CommerceIQ™ requires the marketer to state the business objective BEFORE spending advertising dollars. This concept forces the marketing department to gain a more holistic understanding of the business across functions like operations, forecasting and sales. Controlling the demand drivers on the front end will ultimately inform supply chain decisions on the back end for a true retail optimization scenario.”
Using CommerceIQ™, Franklin Sports will be able to automate and optimize trade spend and bid amounts on the right set of keywords and ASINs to drive incremental sales and grow their share of voice across paid and organic search results on Amazon.
In addition, CommerceIQ™ will enable Franklin Sports to automatically detect risks such as current and potential out-of-stock situations, unavailable SKUs, lost Buy Boxes, and potential counterfeit products from 3P sellers, and automates actions on Amazon to mitigate these factors that can adversely affect sales.
“We are thrilled to welcome a category leading brand like Franklin Sports with a long history in the sporting goods industry to our family of forward-looking companies using CommerceIQ™ to win on Amazon,” said CommerceIQ™ CEO Guru Hariharan. “Franklin Sports has been enormously successful in a range of channels, and we look forward to enabling their e-commerce team with CommerceIQ™ to fuel their sales growth and drive unparalleled levels of success on Amazon.”
About CommerceIQ™
CommerceIQ™, the world’s first and only unified Amazon platform, enables brands to achieve profitable sales growth on Amazon by improving the operational efficiency of their Amazon e-commerce business using machine learning and automation technology. CommerceIQ™ unifies Amazon sales, advertising, operations, and competitor data on one platform, applies machine learning to surface latent inefficiencies and growth opportunities, and automates actions to realize the benefits from these opportunities. Leading consumer brands accounting for billions of dollars in Amazon Sales, and marketing spend have reduced out of stock rates by up to 32%, increased conversion rates by at least +15%, and generated on average a +12% incremental sales lift in the first quarter after launching CommerceIQ™. For more information, visit CommerceIQ.ai where you can also request a demo. CommerceIQ™ is headquartered in Mountain View, CA with offices in Seattle and Bangalore.
About Franklin Sports Inc.
A Massachusetts-based company since 1946, Franklin Sports, Inc. is a leading global sporting goods brand with a rich history and reputation within our industry. Over the years, Franklin Sports has maintained strong relationships with professional athletes and leagues such as Major League Baseball, National Hockey League, National Football League and Major League Soccer that bring energy, strength and uniqueness to our products. We understand consumer needs and offer the strongest value by manufacturing products for all levels of sports participation. From the beginner to the pro, Franklin Sports has you covered. Franklin Sports has remained true to its family roots; started by Irving Franklin in 1946, the company is currently operated by son Larry Franklin, and grandson Adam Franklin.
CommerceIQ™ is a trademark of Boomerang Commerce in the U.S. and other countries. All other trademarks are the property of their respective companies.
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