Jun 25, 2019   SOURCE: BusinessWire

4imprint® e-book shares 64 successful customer-sourced promotional product ideas

Businesses and nonprofits looking for promotional product ideas can find tried-and-true suggestions in the 16th edition of Promotional Products Work.

The e-book shares 64 customer-sourced stories that show how readers can catch attention at trade shows, thank customers and employees, foster team unity and build their brand. The creative, attention-grabbing ideas come from a variety of industries, including schools, large corporations, government agencies and small businesses.

Among the ideas in the 16th e-book edition:

  • A university gave students blankets to encourage them to complete their housing department applications for the next school year. This resulted in a record number of completed applications.
  • A health insurance agency is used a director chair to capture attention at their trade show booth. When visitors stopped by, they took photos of themselves in the chair, creating organic marketing opportunities.
  • A radio station sent their clients phone stands in holiday and thank-you cards. The lightweight stands fit easily into an envelope and didn’t require extra postage, making them an ideal top-of-mind gift.

“It’s always exciting to see how our customers’ creative ideas make a long-term impact,” said Kevin Lyons-Tarr, CEO, 4imprint. “Now, other organizations have the opportunity to adapt and build on these ideas to get their message out.”

The promotional giveaway ideas in the pages of this e-book were the result of 4imprint’s #SwaggingRights® campaign. Through this campaign, 4imprint customers share pictures and stories of how they use promotional products to achieve business or nonprofit goals. The complete 16th edition of this e-book can be found at: https://info.4imprint.com/ebook/promotional-product-ideas-e-book-16th-edition/.

About 4imprint

4imprint is part of 4imprint Group plc, a publicly traded company on the London Stock Exchange. The Group serves millions of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit http://www.4imprint.com.