Global Active Geofencing Market to 2024: Increased Use of Spatial Data and Improved Real-time Location Technology

DUBLIN, June 21, 2019 /PRNewswire/ -- The "Active Geofencing Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to ResearchAndMarkets.com's offering.

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The active geofencing market is projected to register at a CAGR of 24.1% over the forecast period of 2019-2024

Geofencing determines the geographical boundaries using radio frequency identification (RFID) or GPS. The active type of geofencing is dependent on the end user as at any point of time it can be switched on and can be tracked using a smartphone application; whereas, passive geofence runs in the background and use the internet on cellular data or Wi-Fi.

    --  Geofencing offers safety and security in terms of tracking the exact
        location of the assets like fleets, inventory, etc. This tracking allows
        the user to optimize the cost realization and enhance the business
        profit. The proliferation of smartphone penetration across the globe is
        driving the adoption of active geofencing technology over the last few
        years.
    --  The organizations are now becoming more data-driven in terms of their
        decision-making process. In result, the use of geospatial data has been
        increasing over the year. Active geofencing technology features
        real-time tracking made the use of geospatial data more efficient.
        Hence, fueling the active geofencing market growth.
    --  However, the rising awareness among the consumers about the tracking of
        individual locations from smartphones and consumer concern about their
        privacy due to the regular data breach cases, are restricting market
        growth to an extent.

Scope of the Report

The scope of the study for the active geofencing market has considered the application of the technology in a wide range of industries for both small & medium scale as well as large scale businesses globally.

Key Market Trends

Retail Segment to Witness Significant Growth

    --  Retails are eagerly adopting digitalization in order to gain a more
        loyal customer base as digitalization allows them to engage their
        customers more efficiently and remotely. Retailers observe customers
        footfall as soon as they enter the geofenced area and push them with
        promotional notifications with this active geofencing solution to
        extract them.
    --  Automotive retailers use geofencing to keep watch on the customers
        taking test drives and if the customers try to exit the specified area
        for the immediate alert can be achieved so that quick response can be
        taken to avoid asset losses.
    --  The rise in smartphone by individuals usage globally is encouraging
        retails to adopt active geofencing technology as they can track even
        more footfalls in their geofenced region. It is observed that developing
        countries have better penetration of smartphone with 82% against 80% in
        developed countries. Also, smartphone shipments are expected to reach
        2.2 billion units globally in the year 2019. Hence, the active
        geofencing market has growth opportunities in developing countries.
    --  Retailers are deploying unconventional methods like aerial unmanned
        drones to deliver products to their customers. For instance, Walmart has
        planned to deliver products in a safebox using drones rather than a
        doorstep. The application includes the usage of geofencing and
        blockchain technology for package tracking and identification.

Asia-Pacific Region to Witness Fastest Growth

    --  The Asia-Pacific region includes major countries like India and China,
        which are highly growing economies in the world. These countries have a
        huge presence of SMBs. Also, the government initiative like Digital
        India has encouraged the deployment of technologies for businesses in
        these countries.
    --  Small and medium scale business (SMBs) are adopting beacons and active
        geofencing technologies to connect their customers in a better way. The
        cost related to this technology is negligible as many beacon units are
        available under USD 20. The software platform needed to manage the
        messaging can also be developed with ease.
    --  The Fintech segment in the region is also on rapid growth. Many banks
        are adopting active geofencing to verify the locations of customers
        against card transactions, by which, they can ensure that transactions
        on customers' cards are approved and reduce the risk of fraud.
    --  In addition, Walmart has already entered the Indian market and the huge
        base of e-commerce in the region brings more opportunities for active
        geofencing market as Amazon and Walmart has planned to deliver products
        by unmanned drones.

Competitive Landscape

The active geofencing market concentration is more towards consolidation with the presence of major players like Microsoft and Bluedot. As these companies allow developers to create third-party apps to support active geofencing technology, the market has a high barrier to entry.

    --  February 2019 - DJI, the civilian drones and aerial imaging technology
        provider improved its geofencing technology with the launch of its
        Geospatial Environment Online (GEO) 2.0 system across Europe. DJI has
        chosen Altitude Angel as its new partner to deliver accurate, real-time,
        and relevant geospatial data for airports, TFRs, and other sensitive
        areas in 32 European countries.
    --  January 2018 - Bluedot Innovation launched Bluedot Location Marketing on
        the Salesforce AppExchange. This has empowered businesses to connect
        with their customers, partners, and employees in entirely new ways.
        Bluedot Location Marketing offers accurate location services and
        geofencing, allowing brands to harness the power of location, to build
        personalized journeys.

Key Topics Covered:

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increased Use of Spatial Data and Improved Real-time Location Technology
4.2.2 Higher Adoption of Location-based Application among Consumers
4.3 Market Restraints
4.3.1 Rising Awareness Regarding Safety and Security among Consumers of Location Tracking
4.4 Industry Value Chain Analysis
4.5 Industry Attractiveness - Porter's Five Force Analysis

5 MARKET SEGMENTATION
5.1 By Organization Size
5.1.1 Small-scale and Medium-scale Businesses
5.1.2 Large-scale Businesses
5.2 By End-User Industry
5.2.1 Banking, Financial Services, and Insurance
5.2.2 Retail
5.2.3 Defense, Government, and Military
5.2.4 Healthcare
5.2.5 Industrial Manufacturing
5.2.6 Transportation and Logistics
5.2.7 Other End-user Industries
5.3 Geography

6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Bluedot Innovation Pty Ltd
6.1.2 Gimbal Inc.
6.1.3 IBM Corporation
6.1.4 Microsoft Corporation
6.1.5 Radar Labs Inc.
6.1.6 Google LLC
6.1.7 Samsung Electronics Co.
6.1.8 Verve Inc.
6.1.9 Apple Inc.
6.1.10 LocationSmart
6.1.11 SZ DJI Technology Co.,

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

For more information about this report visit https://www.researchandmarkets.com/r/pqyb46

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