Saul Colt and The Idea Integration Co Release the Definitive Guide to Experiential and Word of Mouth Marketing that Gives Brands a Secret Weapon to Earn Customer Loyalty

NEW YORK, August 1, 2019 /PRNewswire-PRWeb/ -- The Idea Integration Co, experts in experiential and word of mouth marketing, have released The Secret Weapon of Modern Brands: Why Companies Must Embrace Experiential and Word of Mouth Marketing. The guide works as an introduction and an explainer to this marketing skillset and why companies should leverage it for brand success.

"The digital world, including ads on Facebook, Twitter and Instagram, create noise that people are starting to ignore and block," said Saul Colt, Founder of The Idea Integration Co. "Experiential and word of mouth marketing create memories and conversations. Our guide not only explains this, but shows how and why all brands should be embracing this now to separate themselves from boring brands."

Nike, Dell, HBO, Skittles all understand that brand is meaningless without experience. To spark interest from new audiences and solidify trust from old friends, brands need an enduring, lingering aftertaste for the brand that sits in the minds and hearts of their customers long after the ad is forgotten.

If you think your company is boring or just want your customers to turn to a friend and say "you will never believe what a brand did for me today," download this guide today.

About The Idea Integration Co.
The Idea Integration Co. believes that brands have to stop treating ads as the beginning of the customer journey. $408 million dollars were spent on Super Bowl ads and chances are you have forgotten the brand behind them. Experts in Experiential and Work of Mouth Marketing, Saul Colt wants customers to not only remember brands who make an effort, but to love them as well.

For more information, go to https://www.theideaintegration.com/guide-to-experiential-and-word-of-mouth-marketing.

SOURCE The Idea Integration Co. Inc.