Middle East and Africa Gift Cards and Incentive Cards Market Intelligence Report 2019: Analysis of Business and Retail Consumer Spending Pattern, Attitude & Behaviour 2014-2023

DUBLIN, Aug. 6, 2019 /PRNewswire/ -- The "Middle East and Africa Gift Cards and Incentive Cards Market Intelligence - Market Size and Forecast (2014-2023), Analysis of Business and Retail Consumer Spending Pattern, Attitude & Behaviour" report has been added to ResearchAndMarkets.com's offering.

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This offering is a bundled offering, combining 9 countries (Egypt, Iran, Israel, Kenya, Nigeria, Saudi Arabia, South Africa, Turkey, United Arab Emirates).

Each country report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Middle East and Africa. With over 150 KPIs at country level, these reports provides comprehensive understanding of gift and incentive card market dynamics.

    --  Gift cards: Drawing from proprietary survey results, the country reports
        provide in-depth analysis of opportunities in both open loop and closed
        loop prepaid gift card categories. Assesses consumer behaviour by type
        of consumer (retail and corporate - SMB, Mid-Tier, Large Enterprise),
        gifting occasion, digital gift card type, and market share by retail
        categories.
    --  Details six essential KPIs: number of cards in circulation, load value,
        unused value, average purchase value, average value per transaction, and
        value of transactions.
    --  Corporate incentive & loyalty cards: Each country report provides
        detailed market dynamics of corporate incentive cards, broadly segmented
        in four categories - consumer incentive card, employee incentive card,
        sales incentive card, and festival & other. It details market size and
        forecast at category level, by functional attribute (open loop and
        closed loop), and by corporate consumer segments (small scale business,
        mid-size business, and enterprise business).
    --  Digital gift card analysis: Provides market size and forecast for
        digital gift cards, broken down by retail and corporate buyers and by
        occasion.
    --  Open loop and closed loop: Provides market estimates and forecasts to
        assess opportunities in open loop and closed loop gift and incentive
        card segments across consumer segments.
    --  Consumer attitude and behaviour: Drawing from proprietary survey
        results, this report identifies and interprets key prepaid KPIs,
        including spend by age, gender, and income level. In addition, it
        provides an overview of how consumers are currently using gift cards
        across key retail sectors.
    --  Retail spend: Breaks down retail spend across 12 categories / sectors to
        provide detailed insights on consumer behaviour and changing dynamics of
        gift card spend.
    --  Market share by retailer: Provides market share of closed loop gift
        cards by key retailers.

Report Scope

Gift Card Market Size by KPIs across Consumer Segments in Middle East and Africa

    --  Gross Load Value
    --  Transaction Value
    --  Unused Value
    --  Average Value Per Transaction
    --  Transaction Volume
    --  Average Value of Card Purchased
    --  Number of Cards

Gift Card Market Size by Consumer Segment in Middle East and Africa

    --  Retail Consumer
    --  Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Middle East and Africa

    --  By Retail Consumer
    --  By Retail Purchase Occasion
    --  By Corporate Consumer
    --  By Corporate Purchase Occasion

Gift Card Market Size by Retail Consumer in Middle East and Africa

    --  By Functional Attribute
    --  By Occasion
    --  Value by Purchase Channel

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Middle East and Africa

    --  Health & Wellness
    --  Travel
    --  Apparel
    --  Electronics
    --  Fine Dining Restaurant
    --  Department Store
    --  Supermarket
    --  Specialty Retail Store
    --  Discount Store
    --  Gas Station or Convenience Store
    --  Fast Casual Restaurant
    --  Entertainment
    --  Other

Gift Card Spend by Consumer Behavior and Demographics in Middle East and Africa

    --  Consumer Purchase Behaviour
    --  Gift Card Buyer by Age Group
    --  Gift Card Buyer by Income Level
    --  Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Middle East and Africa

    --  By Functional Attribute
    --  By Key Segments

1. Employee Incentive
2. Sales Incentive
3. Consumer Incentive
4. Festival & Other

    --  By Scale of Business
    --  Budget Allocation Trend for 2019

Employee Incentive Gift Card Market Size in Middle East and Africa

    --  By Functional Attribute
    --  By Scale of Business

Sales Incentive Gift Card Market Size in Middle East and Africa

    --  By Functional Attribute
    --  By Scale of Business

Consumer Incentive Gift Card Market Size in Middle East and Africa

    --  Overall
    --  By Scale of Business

Festival & Others Gift Card Market Size in Middle East and Africa

    --  By Functional Attribute
    --  By Scale of Business

For more information about this report visit https://www.researchandmarkets.com/r/7f7ssc

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