3 Ways Advertising on Facebook Can Increase Your Customer Retention

NEW YORK, Aug. 20, 2019 /PRNewswire/ -- The rise of social media made it much easier for brands to build and maintain relationships with customers. With about 79% of the US population being on Facebook, advertising on this platform can effectively expose your brand to a variety of audiences. But, before diving right into advertising, it's important to properly define your target audience. If you've been wondering how to increase customer loyalty and retention for your business, take some time to read through these tips.

    1. Facebook Dynamic Advertisements. With Facebook Dynamic Ads, your products
       and services can automatically be promoted to those who show interest in
       your brand. Many of these people are already your customers, whether they
       were on your site yesterday or have been inactive for a while. When you
       put out a dynamic ad, you can retarget those individuals who have been to
       your website or use it to target an audience who may not have been
       exposed to your content before. Dynamic ads follow customers from device
       to device, exposing individuals to the ad a number of times. Striking an
       individual's interest through dynamic ads is a great way to keep customer
       retention since it drives current customers to become repeat customers,
       while also engaging new potential customers in the process.
    2. Creative Strategies. It's important to make sure that your advertisements
       are creative enough to stand out from the rest. Creative advertisements
       make the customer feel inclined to check out what it is that you are
       promoting. To keep the attention of your customers you can expand your ad
       types and take advantage of instant articles, suggested videos, and
       Facebook stories. However, like anything else, it's important to stick to
       a strategy. Strategizing is very important, one of the many things that
       Carola Jain, CMO at Spartan, oversees daily. If your strategies are
       consistent and creative, your customers will continue to come back for
       more updates.
    3. Engagement Is Key. Customer engagement is constantly evolving and allows
       brands to establish relationships with current and potential customers.
       Engagement not only reminds customers of the brands' overall values, but
       also keeps customers captivated in what the brand will be doing next.
       Carola Jain, CMO of Spartan, understands that regular engagement helps
       brands appear authentic and keeps them connected with customers on a more
       personal level. Customers appreciate instant responses, so don't leave
       them hanging! Answer your Facebook comments in a fun, yet professional
       and informative way to keep them coming back for more.

Facebook provides numerous ways for brands to advertise and grow their following. Take these three points into consideration the next time you're looking to increase customer retention on Facebook.

About fishbat: fishbat is a full-service internet marketing company in New York that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

View original content:http://www.prnewswire.com/news-releases/3-ways-advertising-on-facebook-can-increase-your-customer-retention-300902823.html

SOURCE fishbat