Web Design Company, Huemor, Shares 3 Tips for Optimizing Your Mobile Website

NEW YORK, Aug. 22, 2019 /PRNewswire/ -- A functional mobile website is essential for any company with an online presence because over 50% of web traffic comes from mobile devices. Despite this, many websites still struggle with their mobile platform compatibility, relying on hover navigation incompatible with touchscreens, click functions too small for fingers, and designs that aren't made for smaller screens. Web design company, Huemor, shares 3 essential tips for optimizing your mobile website below.

    1. Don't push visitors to a native application: Many companies have taken
       advantage of the native app building trend in business, creating their
       own apps for brands, media, and ecommerce. However, many of these
       companies do so at the expensive of the mobile experience; they limit the
       user experience or entirely block it with a push to download their native
       app. While this could be effective for increasing native app downloads,
       it's extremely irritating for the casual site browser who has no interest
       in downloading another app. It can completely ruin the mobile experience.
    2. Tailor accessibility settings for mobile first: This means ensuring your
       website can account for larger text and inverted color schemes, two
       features that make your website more accessible to people with poorer
       vision.  In addition, your mobile website should avoid any hover
       functions, as they are rendered useless on mobile touchscreens. Your
       mobile site should be viewable and functional on any mobile browser,
       without utilizing any native-code plugins like Java or Flash.
    3. Design for a smaller space without losing your brand: Your site's user
       experience should be the same on both mobile and desktop. This means
       making accommodations for smaller screen sizes: automatically resizing
       images, being serious about decreasing loading times, and using
       responsive architecture to change your site's layout to fit within the
       narrower screens of mobile devices.

Targeting mobile users with a seamless and functional mobile browsing experience will not only help your website standout among the competition, but also give your visitors a quality user experience in every aspect of the online world. Take advantage of the significant increase in mobile browsing traffic today through the 3 essential optimizations above.

About Huemor: Huemor, a web development company in New York, helps ecommerce, beauty, SaaS, B2B, and nonprofit businesses create a best-in-class website experience to drive their online growth and improve their overall bottom line. Huemor's team of designers and developers work to create memorable websites that tell your brand's story, improve your key metrics, and display your brand with pride. Balancing memorable brand experiences with user-centric design, Huemor has amassed an impressive portfolio of case studies with successful clients, helping companies build memorable digital experiences for their brand across various industries.

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SOURCE Huemor