Groome Industrial Service Group Announces New Brand and Website
FAIRFIELD, N.J., Aug. 22, 2019 /PRNewswire-PRWeb/ -- Groome Industrial Service Group, an industrial maintenance, cleaning and coatings company, has developed a new brand and launched a new website in coordination with celebrating its 50th year in business. The new branding elevates Groome's professionalism in several industrial markets and reiterates its commitment to safety, quality and innovative maintenance services.
"Business continues to grow with new projects and market-expansion opportunities on the horizon," said Jeff Bause, Chief Operating Officer at Groome Industrial Service Group. "To reflect this forward-moving direction, we needed a brand that would take us into the future and preserve our strong reputation...while being cautious not to lose any brand equity or marketing residual from the past 50 years."
Rebranding efforts are only the beginning of Groome's overall blueprint for continued growth. Established in 1969, Groome has become a leader in several industrial services including heat-recovery steam generator (HRSG) maintenance, full-scale plant clean-downs and major hangar door installations. Areas of future business development include new market penetration and additional expert maintenance services for power generation plants, utilities, petrochemical plants and oil refineries in the U.S.
"Introducing a new look and feel gives us an opportunity to create an incredible new energy for our customers and employees. We have never been stronger, safer or more focused on the future than we are today," said Bause. "It was time to start looking as great as we really are and to take a stronger message to the marketplace that communicates the tremendous value we provide to our customers."
The Logo
After careful consideration, Groome chose a new logo that reflects a more modern look and captures its mission to deliver excellent quality, safety and service support to customers and partners.
The new primary logo embraces the company's heritage by retaining the company name, reusing its unique shape as well as the familiar red and white colors. The font type has been modernized to Helvetica from the antiquated font used in the 1960s.
New branding will soon appear on packaging as well as the company's advertising, website and new social media channels. The primary and secondary logos ("GI") will be featured on exterior and interior signage at its headquarters in New Jersey as well as on equipment seen in the field.
To explore its service offerings and learn more about Groome Industrial Service Group, we encourage everyone to explore the new site at http://www.groomeindustrial.com.
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About Groome Industrial Service Group
With over 50 years of expertise, Groome Industrial Service Group has operated four distinct service lines: HRSG Maintenance Services, Surface Preparation & Coatings Services, Industrial Cleaning & Support Services and Door & Mechanical Services.
By offering specialty services to select industries, we have established ourselves as the vendor of choice in several arenas. Our philosophy is simple: provide quality, innovative services at a reasonable price.
About Dream Factory Agency
The new Groome Industrial Service Group brand development was produced by Dream Factory Agency, an advertising, public relations and marketing firm in Orlando, FL.
For the last 20 years, Dream Factory Agency has offered creative and process-driven marketing and advertising to clients in various industries and global locations.
Our performance-based approach, acutely measured analytics and belief in being fully transparent sets us apart from the rest of the crowd. The bottom line for Dream Factory is always the success of our clients.
SOURCE Groome Industrial Service Group
