Aug 28, 2019   SOURCE: PR NewsWire

3 Ways Being Culturally Sensitive Can Generate a Larger Customer Base

NEW YORK, Aug. 28, 2019 /PRNewswire/ -- If you want the opportunity to build a global brand and work with an international customer base, it is necessary to be culturally sensitive. This is the act of being aware of cultural differences and similarities, but also keeping in mind that not one culture is "right" or "wrong" in what they do. Not only does this show your tolerance for others, but it also gives you the ability to generate a larger customer base.

    1. Shows Respect: Many countries in the world rely on feeling respected and
       valued. By being culturally sensitive, you are appreciating your
       international customer base, showing them that you care enough to adopt
       their practices and ideologies into your brand. Individuals such as
       Carola Jain, CMO of Spartan, who have taken the time to travel the world
       extensively, are able to understand many cultural nuances and demonstrate
       their cultural sensitivity. Having the ability to demonstrate this
       knowledge with potential customers, will help strengthen your customer
       relationships and assist your brand with growth.
    2. Allows Easier Communication: Many countries and regions have their own
       business deal etiquettes that they expect to be performed in order for
       things to move forward. If you are traveling to a foreign country for
       business, you should be aware of their typical business practices when
       setting up a meeting, delivering a presentation, or even making a deal.
       If you are mindful of this, you and the individuals you are working with,
       will have much better communication throughout the entire business
       relationship. All in all, being sensitive to cultural practices creates
       the ability to partner with international companies, and thus giving you
       a global platform.
    3. Demonstrate Your Brand's Mission to Inclusivity: No one wants to feel
       like a product wasn't made for them, or that a company doesn't want their
       business. By being culturally sensitive your brand is showing that you
       value all individuals and their beliefs equally. Someone like Carola
       Jain, CMO of Spartan Race, who has led and managed global brand teams
       across various sectors, is the example that a pledge to inclusivity,
       reflects well on your company, and garners international support and
       consumption.

In today's business world, global relationships and brands are helping to grow small companies into large enterprises. Ensuring that you and your brand demonstrates cultural sensitivity will help to improve your current relations, as well as help to build new ones.

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