Sep 12, 2019   SOURCE: PR NewsWire

fishbat Shares 4 Tips for Improving Patient Recruitment with LinkedIn

NEW YORK, Sept. 12, 2019 /PRNewswire/ -- When it comes to recruitment, LinkedIn has become one of the best tools businesses can use to attract and bring in quality talent. For patient recruitment companies, the same holds true for bringing in potential patients for clinical trials. However, when it comes to outreach, it can be tricky to know how to approach potential patients. To help with clinical trial enrollment, fishbat shares 4 tips for improving patient recruitment with LinkedIn.

    1. Research, Research, Research. As a business, great recruitment comes from
       reaching out to quality candidates. How do you come across quality
       candidates? By conducting research that aligns with the goals and
       qualities that your clinical trial company is looking for. This allows
       you to avoid expending energy on leads that will not materialize and
       focus on patients with potential.
    2. Personalization Matters. Now that you've come across recruits that fit
       the criteria you are seeking, you have to know how to speak to them. On
       LinkedIn, it is common practice to create a message template that allows
       for a copy and paste, generic approach. While it may take extra time and
       more effort, by crafting a personalized message based on experiences,
       education, and interests, potential patients will notice how the message
       was personally tailored to them, making them more likely to have positive
       discourse.
    3. Short and Sweet. Time is precious, so treat your recruits with the same
       respect and mentality. When reaching out to a potential patient, aim to
       tailor your message to around 150 words as anything more than that will
       deter people from reading your message. Also, forgo the practice of
       introducing yourself as it will create a long-winded message. The great
       thing about LinkedIn is that if a recruit is interested in responding and
       fostering a relationship, they can go to your profile to find out your
       name, title, and any additional information they desire.
    4. Call to Action, Now not Later. Once you've established an initial
       interaction with a candidate, you will want to further the conversation
       and seek out if they are interested in clinical trials. The best way to
       do this is to set up a call with the candidate. However, do not suggest a
       call - be straight forward from the start and provide a specific time and
       date to the candidate, as this will spark engagement and encourage the
       recruit to take the call.

As you can see, LinkedIn is a great tool to use in recruiting potential candidates. Approaching candidates with these tips will not only lead you to better results but foster better relationships with patients you are bringing in.

About fishbat: fishbat is a full-service Long Island SEO and internet marketing firm specializing in clinical trial advertising. The fishbat team takes a holistic business approach to their clients' digital marketing programs but understanding the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to clinical trial brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

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SOURCE fishbat