Success Story - MORE & MORE Accelerate Time to Market with Centric PLM

CAMPBELL, Calif., Sept. 18, 2019 /PRNewswire-PRWeb/ -- Centric Software is delighted to announce the release of a success story about its customer, MORE & MORE.

MORE & MORE is an internationally-acclaimed German womenswear fashion brand, founded in 1982 and headquartered in Starnberg, Germany. The brand offers apparel for women through 50 retail stores in Germany and an online store and is distributed through 1,200 points of sale across 14 countries.

Ya?ar E?gin, CEO of Cemsel, parent company of MORE & MORE, explains how the company previously handled product development using Excel spreadsheets, emails and PDFs which caused issues with version control and access to information.

"Planning new collections used to take a lot more time. Our designers had to search for information across different offices and departments to find out which products were most successful the year before in order to begin new collections."

Things have changed at MORE & MORE today, Centric PLM has provided a solution to streamline and harmonize processes and development teams in Germany are now connected with manufacturing and sourcing teams in Turkey. Sketch to sample time has been reduced by 40% and the company now has an overview of the whole production chain, from fabric to sell-through rate. MORE & MORE has been able to reduce mistakes and increase speed in responding to the needs of market.

How did MORE & MORE gain speed and flexibility with Centric PLM?

Watch the video

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Founded in 1982, MORE & MORE provide trendy fashion highlights as well as fashionable casual looks, varied business wear and high-quality basics. Our special focus is on "coordinates", because we want to offer our customers new ideas for fresh, attractive looks at the very first glance.

The MORE & MORE customer is not defined by her age, but by her "attitude". She is in the prime of her life and goes through her day in a positive and self-confident manner with our fashion. With MORE & MORE she emphasizes her personality and attractiveness. She laughs about exaggerated fashion hypes and appreciates the purposefulness and reliability with which the MORE & MORE designers implement trends in fashionable and wearable looks.
MORE & MORE is a brand with high profile and a clear positioning in the Modern Women growth market. The establishment of the brand between mainstream and premium has high potential.

SOURCE Centric Software