RentPath Announces Advertising Opportunities and Ad Sales Partnership with Direct Action Media
ATLANTA, Oct. 2, 2019 /PRNewswire-PRWeb/ -- RentPath announced today that it is accepting advertisers across its network, with Direct Action Media as its new advertising sales partner. New opportunities for brands beyond the world of property management are available on industry-leading sites including Rent.com, ApartmentGuide.com and Rentals.com.
The RentPath network reaches more than 10 million monthly unique users, forming a distinct audience that is highly engaged and motivated in their moving process. Visiting a RentPath site is one of the earliest and most serious indicators that a renter is planning to move, allowing brands the opportunity to build early awareness within this motivated audience.
As RentPath's new advertising sales partner, Direct Action Media will help brands engage with this audience to promote their goods and services. Whether it be truck rentals, professional movers, furniture stores or moving supply companies, Direct Action Media will facilitate opportunities for these brands to connect with consumers earlier in their moving process.
"We are excited to partner with RentPath to offer advertising on sites that millions of renters trust to help them find their next home," said Bill Farmakis, President of Direct Action Media. "RentPath sites garner 123 million monthly page views, with the overwhelming majority of visitors looking to relocate in less than three months. There is enormous value in getting in front of this motivated audience early, and throughout their rental search process."
Advertising opportunities include custom integrations, premium native placements, IAB standard banners, and offsite opportunities via email and audience products.
"Direct Action Media is the perfect partner as we launch these opportunities," said Danny Bowen, Sr. Director of B2B Data Products at RentPath. "They've proven their ability to deliver great results, and we're excited to work with them to bring our audience to new brands."
The partnership is effective immediately and opportunities are now available. Brands and agencies interested in learning more may contact adsales@rentpath.com.
About RentPath
RentPath is a leading digital marketing solutions company that empowers millions nationwide to find apartments and houses for rent. Through its brands, RentPath continues to simplify the rental search experience while driving quality advertiser leads that result in occupancies and a high return on investment. With powerful online and mobile solutions that provide prospective renters with the information and tools they need, RentPath connects consumers with a home that reflects their personal lifestyles.
RentPath helps people navigate the rental journey by providing a delightful, stress-free experience so that all renters find and enjoy their ideal home.
About Direct Action Media
Direct Action Media is a NYC based full service multi-media marketing/sales firm with extensive experience in the digital, programmatic, broadcast and print arenas, helping publishing partners drive revenue and grow their company with increased efficiency and effectiveness.
SOURCE RentPath
