Oct 9, 2019   SOURCE: PR NewsWire

5 Ways to Optimize Your Business LinkedIn Page

NEW YORK, Oct. 9, 2019 /PRNewswire/ -- A business LinkedIn page serves numerous purposes. In addition to proving a platform for content and updates, it expands a company's online presence. With LinkedIn being one of the largest social media platforms in the world, specifically among professionals, it's important for one's company page to be properly optimized. In this vein, here are 5 ways to optimize your business LinkedIn page, as supported by Carola Jain, CMO of Spartan.

    1. Include a header image. One of the key factors of a business LinkedIn
       page, from a visual standpoint, is the header image. Company pages with
       striking, on-brand headers tend to generate more engagement than pages
       that don't. Not only should a company's header reflect what it entails,
       from its services to the language it conveys, but it must be
       appropriately sized. For reference, the ideal header size for a business
       LinkedIn page is 1536 x 768 pixels.
    2. Offer as much company information as possible. In addition to a strong
       visual presentation, a business LinkedIn page must provide relevant
       information. This includes, but isn't limited to, company size, the year
       it was founded, and the areas it specializes in. With this information,
       visitors will develop an overall better understanding of a company. The
       more complete a business LinkedIn page is, the more engagement it will
       see.
    3. Incorporate the right keywords. If used properly, LinkedIn can serve as
       an effective tool for SEO. However, to ensure that a business LinkedIn
       page ranks in search engine results, it must have the right keywords.
       These terms should be relevant to the business itself; for example, if
       said business provides consulting services, keywords should reflect this.
       By seamlessly incorporating target keywords, a business LinkedIn page
       will be better optimized.
    4. Prioritize content creation. Another element that will make a business
       LinkedIn page stand out is content. Company owners will be interested to
       know that there isn't a strict set of guidelines to follow, in regard to
       content, as there are numerous options. Blog posts, news articles, and
       infographics are just a few examples of the content created and shared.
       By focusing on offering value-added content as opposed to
       self-promotional material, a business LinkedIn page will perform that
       much more effectively.
    5. Engage with those that spark conversations. Social media is built on the
       importance of communication, as Carola Jain, CMO of Spartan, can attest.
       Business pages can receive comments and feedback from users and it
       benefits companies to reach back out. Even if messages are as simple as a
       few words each, a modest "thank you" can go a long way. This shows that
       companies are in-tune with their audiences on social media, which can
       lead to further engagement in the future.

About fishbat: fishbat is a full-service Long Island ad agency that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

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