Nov 2, 2019   SOURCE: BusinessWire

BMW of North America Reports October 2019 U.S. Sales.

BMW sales totaled 25,440 vehicles in October 2019, an increase of 9.4 percent over the 23,262 vehicles sold in October 2018. Year-to-date, BMW sales in the U.S. are up 3.8 percent.

Through October, BMW Sports Activity Vehicles have driven growth in the U.S. and currently account for 57% of sales. Increased availability of the U.S-built BMW X3 (+18.3% YTD) and BMW X5 (+27.6% YTD), and the addition of the BMW X7, have contributed to the positive gains.

“Since the start of 2018 we have introduced more than 40 new and refreshed models to market. We will add to this total at the Los Angeles Auto Show later this month when we debut several more, ranging from the BMW M8 Gran Coupe and M2 CS, to electrified variants of two of our most important models, the BMW X3 and BMW 3 Series,” said Bernhard Kuhnt, president and CEO, BMW of North America. “This range and the diversity of our product lineup not only provides our customers with choices, but enables us to fulfill their needs and be truly customer centric.”

Table 1: New Vehicle Sales BMW of North America, LLC, October 2019

 

Oct. 2019

Oct. 2018

%

YTD Oct. 2019

YTD Oct. 2018

%

i3

359

424

-15.3%

3,722

5,271

-29.4%

i8

64

64

0.0%

996

542

83.8%

2 Series

690

664

3.9%

6,445

7,916

-18.6%

3 Series

3,462

3,445

0.5%

36,299

38,176

-4.9%

4 Series

1,030

3,191

-67.7%

16,732

26,657

-37.2%

5 Series

2,837

3,729

-23.9%

33,201

34,910

-4.9%

6 Series

20

238

-91.6%

1,118

3,166

-64.7%

7 Series

611

559

9.3%

7,433

6,685

11.2%

8 Series 

421

0

0.0%

2,816

0

0.0%

Z4 

310

1

30900.0%

2,443

3

81333.3%

X1

1,643

1,497

9.8%

14,316

23,783

-39.8%

X2

829

1,510

-45.1%

9,164

12,417

-26.2%

BMW passenger cars

12,276

15,322

-19.9%

134,685

159,526

-15.6%

X3

5,952

5,564

7.0%

56,072

47,389

18.3%

X4

695

428

62.4%

6,529

3,230

102.1%

X5

4,444

1,379

222.3%

41,479

32,499

27.6%

X6

26

569

-95.4%

3,301

5,683

-41.9%

X7

2,047

0

0.0%

15,801

0

0.0%

BMW light trucks 

13,164

7,940

65.8%

123,182

88,801

38.7%

BMW brand

25,440

23,262

9.4%

257,867

248,327

3.8%

Cooper /S Hardtop 2 Door

714

891

-19.9%

7,145

8,211

-13.0%

Cooper /S Hardtop 4 Door

494

542

-8.9%

5,098

5,329

-4.3%

Cooper /S Convertible

286

419

-31.7%

3,525

4,871

-27.6%

Cooper /S Clubman

292

244

19.7%

2,832

3,736

-24.2%

Countryman

1,176

1,070

9.9%

12,115

15,212

-20.4%

MINI brand

2,962

3,166

-6.4%

30,715

37,359

-17.8%

TOTAL BMW of North America, LLC

28,402

26,428

7.5%

288,582

285,686

1.0%

MINI Brand Sales

  • For October, MINI USA reported 2,962 vehicles sold, a decrease of 6.4 percent from the 3,166 in the same month a year ago.

BMW Pre-Owned Vehicles

  • BMW Certified Pre-Owned sold 10,185 vehicles, an increase of 12.3 percent from October 2018.
  • Total BMW Pre-Owned sold 22,033 vehicles, an increase of 18.3 percent from October 2018.

MINI Pre-Owned Vehicles

  • MINI Certified Pre-Owned sold 877 vehicles, a decrease of 10.8 percent from October 2018.
  • Total MINI Pre-Owned sold 2,154 vehicles, a decrease of 6.5 percent from October 2018.

Table 2: Pre-Owned Vehicle Sales BMW of North America, LLC, October 2019



Oct.
2019

Oct.
2018

%

YTD
2019

YTD
2018

%

BMW CPO

10,185

9,072

12.3%

97,405

104,923

-7.2%

BMW Total Pre-Owned

22,033

18,628

18.3%

208,210

205,009

1.6%

 

MINI CPO

877

983

-10.8%

10,766

11,580

-7.0%

MINI Total Pre-Owned

2,154

2,304

-6.5%

25,052

27,208

-7.9%

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 348 BMW passenger car and BMW Sports Activity Vehicle centers, 149 BMW motorcycle retailers, 121 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com and www.press.bmwna.com.