New York Social Media Agency, fishbat, Discusses 4 Reasons Why Dental Offices Should Take Advantage Of Social Media Marketing
LONG ISLAND, N.Y., Nov. 11, 2019 /PRNewswire/ -- One of the main features of social media is its ability to help business owners and professionals connect with their clients. Whether they're classified as endodontists, orthodontists, or general practitioners, dental professionals can benefit from social media to better grow their practices. Many dental practices are not even aware that social media can be a brand or practice building marketing tool. To help clarify the opportunity, New York social media agency, fishbat, discusses 4 reasons why dental offices should take advantage of social media marketing.
1. Social media marketing helps dentists connect with patients. To start,
dental offices should use social media for the purpose of connecting with
existing patients. There are numerous advantages to this, including the
quick distribution of news that's company-specific. For example, if an
office has unique hours during the holiday season, it would behoove the
dentist, office manager, or whoever is responsible for outreach to
provide this information on social media. In addition to phone and email,
social media is a means of communication between offices and patients.
2. Social media marketing allows dentists to build strong brands. Dental
anxiety is a fear that many people experience, either due to unpleasant
past experiences or self-induced fear. A dental office should ensure
patients that the time they spend there will be as friendly as possible.
This is where social media marketing comes into play, as it can help
develop a strong brand for the office in question. Everything from social
media posts to written copy should reflect said friendliness, putting the
minds of those in need of appointments at ease.
3. Social media marketing aids with the sharing of content. Many businesses
use social media strictly to share company-specific information.
Additionally, a New York SEO Company will recommend it as a platform for
content sharing. For dental patients, there are specific types of content
to be prioritized. A blog post detailing the best medically-approved oral
rinses, for example, can be shared on social media. Dentists can build
practice loyalty by sharing educational content to help in-home care,
etc. Not only can it be utilized by current patients but shared content
introduces the practice to new social media users.
4. Social media marketing drives referral traffic. If an individual is
looking for a dentist or considering switching specialists, they are
likely to look online for more information. Referrals, which are written
by previous patients, are invaluable in many ways. First, they help
inquiring minds determine the best specialists to work with. Second, they
allow dentists to build their clientele, improving their businesses in
the process. Aside from word-of-mouth from family members and friends, it
can be argued that referrals on social media carry the most weight when
deciding on a dentist. Having a positive, referenceable social presence
can help build a practice and provider loyalty.
About fishbat: fishbat Social Media Marketing Agency is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
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SOURCE fishbat
