Nov 20, 2019   SOURCE: PR NewsWire

Trends in Digital Pharma Marketing - Forecast to 2023

DUBLIN, Nov. 20, 2019 /PRNewswire/ -- The "Trends in Digital Pharma Marketing" report has been added to ResearchAndMarkets.com's offering.

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What are the trends and developments that will drive pharma's digital marketing initiatives?

    --  What are the trends that are shaping digital pharma marketing?
    --  How will the increased investment be used to drive the digital marketing
        agenda
    --  How are digital marketing channels being employed with specific
        stakeholders?
    --  What are the key challenges that digital marketing teams are facing?

With its ability to cost-effectively target and influence key stakeholders, digital marketing is firmly established as a key marketing channel. No surprise, then, that over 50% of the companies who responded to this new survey expect to double their marketing budgets for digital campaigns by 2023. But which channels are important and which stakeholder is being targeted? What are the key challenges that are impacting digital marketing plans?

For a complete understanding of the trends that are driving digital marketing activity, we surveyed 100 US and Western European pharma digital marketing professionals and presented the findings of this research in Trends in Digital Pharma Marketing.

Benchmark your company's performance:

    --  Physicians? Patients? Payers? Which stakeholders will see increases in
        personal digital marketing budget allocation over the next 5 years and
        how does this vary in the US and Western Europe?
    --  How important will non-personal and on-demand channels be in terms of
        achieving digital marketing goals over the next 5 years?
    --  Difficulty in proving ROI? Regulatory/compliance issues? Lack of
        staff/budget? What do experts identify as the critical challenges for
        implementing and expanding their digital marketing strategy?
    --  How capable are digital marketing teams when it comes to identifying,
        gathering and analysing data used to demonstrate ROI from digital
        marketing activities?
    --  How important will Augmented Reality and Virtual Reality channels become
        over the next 5 years?

Companies Mentioned 

    --  Bayer HealthCare
    --  GlaxoSmithKline
    --  Johnson-Johnson
    --  Novartis
    --  Novo Nordisk
    --  Roche

For more information about this report visit https://www.researchandmarkets.com/r/ak7qcl

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

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