Jan 23, 2020   SOURCE: PR NewsWire

2020 is the Year to Fall in Love with Mobile Marketing: Mobile-First Customer Engagement Solutions Help Brands Make Meaningful Connections for Valentine's Day

MOUNTAIN VIEW, Calif., Jan. 23, 2020 /PRNewswire/ -- Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy.(1) This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive to make thoughtful connections with customers.

"More than half of smartphone owners use their device to purchase gifts, and more than a third use them to research products and prices and redeem coupons," said Sunil Thomas, co-founder and CEO, CleverTap. "Today's marketer needs to think about how to creatively engage their customers during key buying seasons like Valentine's Day in ways that will bring long term growth, increased sales and forge bonds that keep their mobile customers coming back."

No longer a holiday just for romance, consumers are spending money on friends, family members, children, and pets on Valentine's Day. As the flurry of Valentine's Day shopping commences, mobile marketers are gearing up to use the opportunity to reach out to customers in meaningful ways leveraging today's suite of mobile-first customer engagement solutions.

Supporting over 8,000 consumer brand apps around the world, CleverTap offers proven tips for mobile marketers to engage their customers this Valentine's Day season:

    1. Building a Personal Connection with AI and Predictive Analytics is the
       Key to a Lasting Relationship - With the advent of AI/ML-based
       technologies, modern marketers can provide an exceptional customer
       experience for Valentine's Day by delivering relevant and contextual user
       experiences. Mobile apps with millions of monthly active users can
       leverage emerging technologies like AI and ML to deliver personalization
       at scale - from dynamically altering a website interface and delivering
       predictive gift recommendations, to optimizing Valentine's promo pricing
       in real-time and delivering customized video content.
    2. Omnichannel Marketing Makes the Heart Grow Fonder - Customers carry
       several digital gadgets throughout the day, shifting from device to
       device as needed, and over half of consumers are making buying decisions
       based on social media influence.(2) Today's technology-driven culture has
       driven customers to expect an omnichannel experience from the brands they
       interact with. The key to delighting customers this Valentine's Day is
       through an effective marketing plan leveraging the latest omnichannel
       tools to personalize content and provide a consistent experience across
       channels.
    3. Getting "Phygital" Drives Engagement - For every dollar spent over the
       counter, $0.56 is now influenced by a digital interaction(3) and 65
       percent of customers perform online research before setting foot inside a
       retail shop.(4) While love is in the air the next few weeks, brands
       integrating a healthy combination of physical and digital marketing
       efforts to engage with customers both in-store and online will help yield
       stronger connections and increased revenue.
    4. Valentine's Day Sales, Coupons, Deals, and More - Everyone loves a good
       sale, and Valentine's Day is the ideal holiday to deploy eye-catching
       deals to drive conversions. A few best practices for maximizing success -
       make it limited, offer a free gift with purchase, offer free shipping,
       and reward loyalty, encourage repeat purchases by providing a perk for
       becoming a member or signing up. Moreover, savvy mobile marketers
       leveraging the latest mobile marketing technology can deliver predictive
       promos, pricing, and incentives using advanced analytics.

About CleverTap
CleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands around the world representing over 8,000 apps--including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek--trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap is backed by leading venture capital firms including Sequoia India, Tiger Global Management, Accel, and Recruit Holdings, and operates out of San Francisco, Seattle, Amsterdam, Singapore, Dubai, and Mumbai. For more information, visit clevertap.com or follow them on LinkedIn and Twitter.

1 NRF's Annual 2019 Valentine's Day Spending Survey, Prosper Insights & Analytics, https://nrf.com/media-center/press-releases/fewer-consumers-celebrating-valentines-day-those-who-do-are-spending

2 Social Commerce Revisited 2018, SUMOHeavy, https://sumoheavy.lpages.co/2018/

3 Deloitte's 2016 New Digital Divide report, https://www2.deloitte.com/us/en/insights/industry/retail-distribution/digital-divide-changing-consumer-behavior.html

4 Retail Dive 2017 Consumer Survey, https://www.retaildive.com/news/inside-the-retail-dive-consumer-survey/441572/



     Contacts



     Charles Orlando                
     Dana Gomez



     CleverTap                      
     Walt & Company



     424-425-4384                   
     408-369-7200



     
              press@clevertap.com                  dgomez@walt.com

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SOURCE CleverTap