American Honda Reports March Auto Sales in the Face of Difficult Market Conditions
TORRANCE, Calif., April 1, 2020 /PRNewswire/ --
American Honda Honda Acura Total Cars Trucks Total Cars Trucks Total Cars Trucks Q1 298,785 131,845 166,940 270,253 123,407 146,846 28,532 8,438 20,094 -19.2% -22% -16.8% -18.9% -22.1% -16.1% -21.6% -20.6% -22% Total Cars Trucks Total Cars Trucks Total Cars Trucks March 77,153 37,175 39,978 70,116 34,953 35,163 7,037 2,222 4,815 -48% -47.2% -48.8% -47.7% -46.9% -48.5% -51.2% -51.6% -51%
"As a society, we're all in this together. After a strong start to the year, industry sales are going to suffer in the short term, and we have suspended auto production as part of our effort to carefully manage our business in the face of the steep decline in demand," said Steven Center, vice president of Automobile Sales at American Honda. "At Honda, we are focused more than ever on supporting our customers, our dealers, our associates, and the communities where we live and work in the presence of this unprecedented threat to our health and the economy. Our country is going to come back strong and we are going to come back strong, and we know there are better times ahead."
Honda Acura BRAND REPORTS --- Sales COVID-19 Initiatives & Customer Support --- With sales up 0.2% after the first Honda is initiating a comprehensive new effort to two months of 2020, and both harness the spirit of community in responding to the brands off to a strong start in challenge of the COVID-19 pandemic. the first 10 days of March, the COVID-19 crisis quickly took its toll on March and 1st quarter sales results. Considering the severe market This includes a $1 million pledge to address the impact, most Honda and Acura immediate needs of communities across the U.S., products continued to perform well Canada and Mexico in providing the most vulnerable in March. with access to food. However, combined with declining Other initiatives include the donation of Personal demand from cautious consumers, Protective Equipment and use of 3D printers in Honda hundreds of Honda and Acura operations to produce protective face shields for dealers were closed in the 2nd healthcare providers and other actions to help people half of March in compliance with combat the COVID-19 pandemic. For more information, mandates imposed on businesses by click here. state and local governments. Honda and Acura dealers that were As the COVID-19 pandemic can add financial stress to able to remain open did so, the lives of our customers, Honda and Acura have focusing their efforts on taking offered to help customers who have financed their care of existing customers through vehicle through Honda Financial Services or Acura vehicle service, maintenance, and Financial Services with payment extensions and repair, while preserving the deferrals, as well as available late fee waivers. health and safety of their employees. Honda is also providing an industry-first special offer for first responders and medical professionals, out of respect for their contribution to our communities across the country
American Honda Vehicle Sales for March 2020 Month-to-Date Year-to-Date March March DSR** % MoM % March March DSR** % YoY % 2020 2019 Change Change 2020 2019 Change Change American Honda Total 77,153 148,509 -43.9% -48.0% 298,785 369,787 -19.2% -19.2% Total Car Sales 37,175 70,420 -43.0% -47.2% 131,845 169,083 -22.0% -22.0% Total Truck Sales 39,978 78,089 -44.7% -48.8% 166,940 200,704 -16.8% -16.8% Honda Total Car Sales 34,953 65,829 -42.7% -46.9% 123,407 158,453 -22.1% -22.1% Honda Total Truck Sales 35,163 68,272 -44.4% -48.5% 146,846 174,949 -16.1% -16.1% Acura Total Car Sales 2,222 4,591 -47.7% -51.6% 8,438 10,630 -20.6% -20.6% Acura Total Truck Sales 4,815 9,817 -47.0% -51.0% 20,094 25,755 -22.0% -22.0% * Total Domestic Car Sales 32,996 57,408 -37.9% -42.5% 115,833 136,122 -14.9% -14.9% Honda Division 30,805 52,952 -37.2% -41.8% 107,574 125,873 -14.5% -14.5% Acura Division 2,191 4,456 -46.9% -50.8% 8,259 10,249 -19.4% -19.4% * Total Domestic Truck Sales 39,908 74,131 -41.9% -46.2% 166,438 191,392 -13.0% -13.0% Honda Division 35,093 64,314 -41.1% -45.4% 146,344 165,637 -11.6% -11.6% Acura Division 4,815 9,817 -47.0% -51.0% 20,094 25,755 -22.0% -22.0% Total Import Car Sales 4,179 13,012 -65.3% -67.9% 16,012 32,961 -51.4% -51.4% Honda Division 4,148 12,877 -65.2% -67.8% 15,833 32,580 -51.4% -51.4% Acura Division 31 135 -75.2% -77.0% 179 381 -53.0% -53.0% Total Import Truck Sales 70 3,958 -98.1% -98.2% 502 9,312 -94.6% -94.6% Honda Division 70 3,958 -98.1% -98.2% 502 9,312 -94.6% -94.6% Acura Division 0 0 0.0% 0.0% 0 0 0.0% 0.0% MODEL BREAKOUT BY DIVISION Honda Division Total 70,116 134,101 -43.5% -47.7% 270,253 333,402 -18.9% -18.9% ACCORD 13,810 25,371 -41.2% -45.6% 47,125 64,411 -26.8% -26.8% CIVIC 18,273 33,653 -41.4% -45.7% 63,944 78,185 -18.2% -18.2% CLARITY 221 1,416 -83.1% -84.4% 1,255 3,968 -68.4% -68.4% CR-Z 0 0 0.0% 0.0% 1 1 0.0% 0.0% FIT 1,792 3,238 -40.2% -44.7% 7,179 6,388 12.4% 12.4% INSIGHT 857 2,151 -57.0% -60.2% 3,903 5,500 -29.0% -29.0% CR-V 16,891 31,824 -42.7% -46.9% 71,186 87,280 -18.4% -18.4% HR-V 3,843 8,582 -51.6% -55.2% 19,414 21,649 -10.3% -10.3% ODYSSEY 4,274 8,811 -47.6% -51.5% 16,390 21,297 -23.0% -23.0% PASSPORT 1,878 2,840 -28.6% -33.9% 7,833 4,814 62.7% 62.7% PILOT 6,445 13,411 -48.1% -51.9% 23,898 32,957 -27.5% -27.5% RIDGELINE 1,832 2,804 -29.4% -34.7% 8,125 6,952 16.9% 16.9% Acura Division Total 7,037 14,408 -47.3% -51.2% 28,532 36,385 -21.6% -21.6% ILX 723 1,289 -39.4% -43.9% 2,741 3,141 -12.7% -12.7% NSX 16 26 -33.5% -38.5% 34 79 -57.0% -57.0% RLX /RL 31 135 -75.2% -77.0% 179 381 -53.0% -53.0% TLX 1,452 3,141 -50.1% -53.8% 5,484 7,029 -22.0% -22.0% MDX 2,137 3,982 -42.0% -46.3% 8,941 10,783 -17.1% -17.1% RDX 2,678 5,835 -50.4% -54.1% 11,153 14,972 -25.5% -25.5% Selling Days 25 27 76 76 **** Electrified Vehicles 3,191 5,874 -41.3% -45.7% 10,579 15,020 -29.6% -29.6%
* Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate **** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.
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SOURCE American Honda Motor Co., Inc.