Digital Gift & Incentive Card Markets in the Middle East & Africa, 2015-2024 - Consumer Attitude and Behaviour, Retail Spend, Market Share by Retailer, Distribution Channel Analysis, Key Retailers
DUBLIN, July 31, 2020 /PRNewswire/ -- The "Middle East and Africa Digital Gift Card (e-Gift Card) and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - COVID-19 Update Q2 2020" report has been added to ResearchAndMarkets.com's offering.
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This offering is a bundled offering, combining 8 country reports (Egypt, Israel, Kenya, Nigeria, Saudi Arabia, South Africa, Turkey, United Arab Emirates).
This report provides a detailed data centric analysis of digital gift cards (e-gift cards) and corporate incentive cards market along with consumer behaviour and retail spend dynamics. It also provides top level market size and forecast of total spend on gift and gift cards. The report includes raw data along with structured dashboards, charts, and tables in an interactive Excel format.
This bundled offering includes country level trend analyses across the following gift card and digital gift card (e-gift card) segments:
-- Total gift market: This report provides detailed view of overall spend
on gifts, broken down by retail and consumer segments. For both retail
and consumer segments, this report provides a breakdown of spend on
gifts by product categories (13 segments) and retail sectors (7
segments).
-- Gift cards: Drawing from proprietary survey results, this report
provides top level analysis of opportunities in both open loop and
closed loop prepaid gift card categories. Assesses market dynamics by
type of consumer (retail and corporate - SMB, Mid-Tier, Large
Enterprise), gifting occasion, digital gift card, and market share by
retail sectors.
-- Digital gift card (e-gift card) analysis: Provides market size and
forecast for digital gift cards, broken down by retail and corporate
buyers. It also includes gift card spend by occasion (retail - festivals
& special celebration days, milestone celebration, self-use, other;
Corporate incentive cards - consumer incentive card, employee incentive
card, and sales/partner incentive card). The report also includes
digital gift card adoption by company size.
-- Consumer attitude and behaviour: Drawing from proprietary survey
results, this report identifies and interprets key KPIs related to
digital gift card (e-gift card) dynamics including spend by age, gender,
and income level. In addition, it provides an overview of how consumers
are currently using gift cards across key retail sectors.
-- Retail spend: Breaks down retail spend across retail sectors (7
segments) to provide detailed insights on consumer behaviour and
changing dynamics of gift card spend.
-- Market share by retailer: Provides market share of closed loop gift
cards by key retailers.
-- Distribution channel analysis: Provides market share by distribution
channel - online vs offline sales and 1st party vs 3rd party sales
(sales through outlet of other retailers).
Report Scope
-- Total Spend on Gifts
-- Gift Card Market Size by Consumer Segment
-- Digital Gift Card Market Size
-- Gift Card Spend by Consumer Behavior and Demographics
-- Gift Card Market Size by KPIs across Consumer Segments
-- Gift Spend by Product Categories
-- Gift Card Spend by Retail Sector
-- Gift Card Spend by Distribution Channel (Split by Retail and Corporate
Consumers)
-- Closed Loop Gift Card Market Share by Key Retailers (for the Overall
Market)
Reasons to Buy
-- In-depth understanding of overall gift card and digital (e-gift card)
market dynamics: Understand market opportunity, key trends and drivers
along with five-year forecast (2015-2024) for gift cards and digital
(e-gift card) at regional and country level.
-- Develop market specific strategies: Identify growth segments and target
specific opportunities across consumer segments and occasions to
formulate your digital (e-gift card) strategy; assess market specific
key trends and risks.
-- Get insights into consumer attitude and behaviour: Understand changing
consumer attitude and behaviour and boost ROI. Get detailed insights
into retail spend through gift cards for both retail and corporate
consumers.
-- Get complete perspective through six essential KPIs: number of cards in
circulation, load value, unused value, average purchase value, average
value per transaction, and value of transactions.
-- Distribution channel insights: Understand gift cards sales dynamics by
channels - online vs offline and by 1st party vs 3rd party sales.
-- Closed loop gift card market share by key retailers.
For more information about this report visit https://www.researchandmarkets.com/r/y9jme8
Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.
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