New Research Shows Baby Boomers Will Continue Shopping Online Post-Pandemic, Resulting in Significant Opportunity For Retailers

VIENNA, Va., Sept. 30, 2020 /PRNewswire-PRWeb/ -- The COVID-19 pandemic has caused shopping behaviors and consumer expectations to shift rapidly, and many of those behaviors are here to stay, says a study announced today by LaserShip, the largest regional e-commerce parcel carrier in the US and leader in last-mile delivery. For example, Baby Boomers are embracing e-commerce and are shifting more of their purchases online, which represents a unique opportunity for retailers to pursue.

The research provides insights on how retailers can respond to the opportunities created by the pandemic to acquire new customers, build brand loyalty, and improve the overall customer experience.

LaserShip commissioned the study from Hanover Research to survey over 1,000 online shoppers in the US to understand how the pandemic has affected consumer shopping behaviors and expectations. The research, including takeaways for the e-commerce industry, can be found at https://lasership.com/whitepaper_2020.php

Key insights from the study include:

"The survey results provide retailers with actionable insights into consumer shopping behaviors and delivery expectations accelerated by the pandemic," said Josh Dinneen, Chief Commercial Officer of LaserShip. "Meeting consumer expectations with free and fast delivery options and improving the end-to-end shopping experience including shipping can help retailers acquire and retain new customers and position themselves for long-term success."

    --  Baby Boomers are embracing e-commerce: Baby Boomers, historically more
        hesitant to shop online, were forced to adapt their behaviors when
        COVID-19 hit because they weren't comfortable shopping in stores. The
        study found this behavior will continue, with nearly half (47%) of Baby
        Boomers planning to increase their online shopping after the pandemic.
    --  Shipping costs still influence shopping decisions: Low cost or free
        shipping remains the most important consideration for consumers when
        shopping online. Despite the increase in online purchases during
        COVID-19, 26% of surveyed consumers cite expensive shipping as one of
        the main reasons to not shop more online. Also, 19% of consumers stop
        shopping at an online retailer due to expensive shipping costs.
    --  The continued need for speed: Gen Z and Millennials have come of age in
        the digital era and are accustomed to speed and convenience as part of
        their daily lives. Younger generations are more likely to shop at new
        retailers if faster delivery is provided when compared to older
        generations. Forty percent of Gen Z consumers and 37% of Millennials
        surveyed would increase their probability of shopping at a new retailer
        if they offered next-day delivery service at an additional cost, a stark
        contrast to their parents and older generations.

LaserShip partners with the country's leading retailers and businesses to ensure safe and timely delivery of their products. LaserShip has more than three decades of delivery experience and is constantly innovating to better serve its customers through its investments in technology, automation, and machine learning to stay ahead of the evolving e-commerce landscape.

For more information or to schedule an interview, please contact Isabel Canto, pr@lasership.com, or Suzanne Pace, suzanne@rocketsocialimpact.com.

About LaserShip, Inc:

LaserShip is the leader in last-mile delivery for retailers and shippers that desire reduced transit times and increased flexibility within their supply chain. Founded in 1986, LaserShip has evolved into the leading provider of same-day and next-day delivery services in the Eastern and Midwest U.S. for premier e-commerce and product-supply businesses, including five of the largest retailers in the U.S. For more information, visit https://lasership.com.

SOURCE LaserShip