Piaggio Fast Forward Launches Pilot Programs to Introduce the gita®Robot for Business Applications and Further Amplify Better Mobility For All

Today, Piaggio Fast Forward (PFF) announces its first enterprise test programs which introduce gita, the innovative following robot for business applications. While gita is already introduced to the consumer market, PFF is excited to launch a series of scalable pilot programs with partners across select industries including travel, hospitality, real estate, retail, local food delivery and more in an effort to expand how gita assists consumers and employees in commercial spaces.

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(Photo: Business Wire)

(Photo: Business Wire)

"Robots are more acceptable and desirable than ever before for both personal use as a consumer and for businesses,” said Greg Lynn, PFF’s Chief Executive Officer. “At Piaggio Fast Forward, we develop robotics that are ready for the market and in the world being used without the need for remote oversight or piloting. Instead of replacing humans we empower them. With gita, human efficiency increases exponentially as people can walk further, faster and more frequently. We are limited to campuses but are ready for immediate use in retail, residential and commercial environments where we can bring immediate return on investment by bringing efficiency in human performance with robots that move with people safely rather than treating people as obstacles to be replaced."

Having launched to market in 2019, gita helps consumers rethink personal mobility and with these pilot programs, gita and PFF are impacting mobility solutions at a greater scale. The partners include:

  • CVG Airport, Cincinnati/Northern Kentucky’s International Airport through its CVG Aviation Innovation (CVG’s) team, renowned for paving the way for the latest in airport technologies, gita will be used to clear the path for contactless, digital, concierge services for travelers and to assist elsewhere in processes like luggage and cargo transport.
  • Delivery Co-op in Lexington, KY., an employee and restaurant-owned food delivery company focused on fair, inclusive, hyper localized service will use gita for safe, contactless neighborhood deliveries.
  • Doğan Trend Automotive, which is part of Doğan Group, whose companies play a pioneering role across the wide variety of sectors in Turkey in which they operate, including energy, industry, fuel, finance, internet & entertainment, automotive, tourism and real estate. Doğan will be testing gitas at two of their locations, including a retail mall and a waterfront marina location, where consumers can elect to have gita shepherd commonly needed items like ice and beverages as well as groceries, shopping bags and more for them.

Michele Colaninno, PFF’s Founder and Chairman of the Board, commented, “These pilot programs are a testament to the excitement and energy that a product like gita brings to folks. The gita robot is a new tool for a new today and sits at the intersection of new urbanism, helper robots and the human mobility revolution. Today robots are more acceptable and desirable than ever before for both personal use as a consumer and increasingly, at scale as an assistive device in retail, residential and commercial environments. This corresponds precisely with our ideas at PFF: robotic intelligence and human beings must cooperate and develop a mutually beneficial relationship in order to create a better world for tomorrow."

Designed to increase and support greater mobility and capable of carrying up to 40 pounds, at up to six miles per hour, gita is developed with walkability in mind as hands-free walking leads to fun, freedom and exploration. PFF continues to look forward to unlocking walkability in mixed-use developments and communities, enabling curbside convenience, supporting retail experiences and providing an experience where robots assist and empower people to be more efficient. These pilot programs will showcase gita as a progressive vision of a healthy local lifestyle powered by a new micro mobility ecology where people and robots move together.

More information on gita pilot program partners will be announced shortly.

Shop gita

gita is available for consumers at a retail price of $3,250. Please visit mygita.com to place your order or learn more about gita.

About Piaggio Fast Forward

Piaggio Fast Forward was founded in 2015 by the Piaggio Group, the Italian manufacturer behind the iconic Vespa, with a mission to build technology products that move the way people move. Its vision is of a sustainable mobility ecology with healthy lifestyles and social connectivity available to all, regardless of age or abilities. PFF’s first product, the gita robot launched in November 2019. PFF is headquartered in Boston, Massachusetts and recently opened its first facility featuring 10,000 square feet of assembly and production space. For more information, please visit piaggiofastforward.com.

About Piaggio Group

Established in 1884, Piaggio Group is the largest scooter and motorcycle manufacturer in Europe and one of the global leaders in the sector. The Piaggio Group has been listed on the Italian stock exchange since 2006 and has three main business lines: 2 and 3 wheelers (scooters and motorcycles), light commercial vehicles and robotics (PFF). The Group’s portfolio includes some of the most iconic and famous brands in the light mobility industry, such as: Piaggio, Vespa, Moto Guzzi, Gilera, Derbi, Ape and Piaggio Commercial. Piaggio Group counts more than 6,600 employees, it has distribution in more than 100 countries and six industrial plants (in Italy, India, China and Vietnam). The Group also has four research and development centers, which employ approximately 1,000 people.

For more information about gita and these pilot programs, or to speak with a representative from PFF, please reach out.