Nov 16, 2020   SOURCE: PR NewsWire

Open Road Integrated Media Promotions Underscore Company's Marketing-as-a-Service Platform

NEW YORK, Nov. 16, 2020 /PRNewswire/ -- Open Road Integrated Media (ORIM) today announced financial results for the quarter ended September 30, 2020. There are 55 clients participating in ORIM's Ignition MaaS, from small to mid-sized to top six publishers. On average those clients received 31% more revenue year-to-date than they had earned on the titles before they were placed in the program.

    --  ORIM's MaaS option, which is open to all publishing clients, provides a
        "white glove" service where ORIM handles all marketing for the client
        titles. ORIM earns a share of the "uplift" revenue that exceeds the
        title's previous year's sales.
    --  Clients pay none of the marketing costs--ORIM pays for all advertising
        and promotion.
    --  The 31% earned by the publisher is net of ORIM's share and a significant
        increase for titles that consistently have been experiencing 20%-50%
        decline in revenue.
    --  Through its proprietary tech and data platform ORIM has increased the
        pool of titles it markets to more than 30,000--providing reader
        discovery and promotion that the vast majority of titles do not receive.
    --  The system is built to handle hundreds of thousands of titles.

"Every other publisher is trying to cut down the number of titles they work with," said Mary McAveney, Chief Marketing and Revenue Officer. "From what we've seen, a publisher with more than a few thousand titles on their backlist is really lucky if they market 20%. We work all of them and 97% of the titles we take on see an uplift in sales."

Q3 2020 Headlines:

    --  "While the COVID-19 pandemic continued to impact publishing performance,
        ORIM's continued digital support for clients resulted in strong cash
        generation for them and for their authors," said McAveney.
    --  Significant growth with a 54% increase in number of titles on the
        platform over the last nine months as new clients onboarded and current
        publishers continued to submit more titles.
    --  "ORIM remains focused on our data-driven proprietary technology, which
        has proven to be more important than ever in this unique
        ecommerce-focused period. We are supporting discovery and digital
        marketing, and we are seeing very strong growth across the key
        indicators of our digital transformation, positioning ORIM's MaaS
        offerings amongst the largest and fastest growing in the publishing
        market," said Paul Slavin, Chief Executive Officer of ORIM.
    --  Daniel Shemesh, ORIM's Chief Financial and Operating Officer said, "ORIM
        remains in a position of financial and strategic strength. We continued
        to manage our expenses with discipline, and as a result, delivered
        EBITDA margins significantly exceeding the prior year."

About Open Road Integrated Media

Open Road Integrated Media OR/M is a powerful, tech/data driven, Marketing-as-a-Service (MaaS) business. Using state of the art, proprietary tech/data analytics or team performs critical products with highly scalable solutions. These long-term deals provide extraordinary growth for our partners and allow us to enhance a small piece of the $26 billion-dollar industry.



     Contact: Mary McAveney         
     180 Maiden Lane, Suite 8A



     Open Road Integrated Media     
     New York, NY 10038



     
              259020@email4pr.com 
     
              openroadintegratedmedia.com



     Phone: 212.462.7878

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SOURCE Open Road Integrated Media