Julian de Grahl Named New Spread Group CEO

Dr. Julian de Grahl (47) will become the new CEO of Spread Group, an enterprise group of leading digital brands empowering self-expression with print-on-demand products. As of April 1st, 2021, de Grahl will take over from Philip Rooke (52), who decided a few months ago to pursue a new career opportunity after 10 years as CEO.

Dr. Julian de Grahl has more than 18 years’ e-commerce experience, of those more than 13 years in listed companies and high-growth, high-margin environments. He has been Managing Director at CTS EVENTIM since 2012 and responsible for several business units addressing the sports, cultural, and club/festival markets with specialized software, e-commerce shops, and merchandising solutions. In this function he had a strong focus on agile product development, internationalization, and B2B-sales. Prior to this, Dr. Julian de Grahl was Managing Director at amiando (now XING Events) and Vice President Vertical Business at XING AG (now New Work SE). Dr. Julian de Grahl studied law and economics (BWL), holds a Ph.D. from the University of Hamburg, a master’s degree from the University of Cape Town and two state exams from the City of Hamburg.

“Spread Group’s teams have done a tremendous job building an international, sustainable, and profitable business. With its variety of digital products (Spreadshop, Spreadshirt Marketplaces, Spreadshirt Create-Your-Own, TeamShirts, SPOD), its loyal partner community, and its production and fulfillment facilities, Spread Group is extremely well-positioned to further expand into social commerce and B2B. I had excellent talks with the board and can’t wait to take over in April,” says Dr. Julian de Grahl, CEO of Spread Group as of April 1st, 2021.

Under Philip Rooke’s leadership, Spread Group developed from a start-up to the only true international and highly-profitable player in the PoD market. Among Philip Rooke's major achievements are instilling highly effective leadership, establishing excellent teams, and building successful business models. Since he was appointed CEO in 2011, Spread Group increased its revenue by 600 percent, expanded beyond its flagship brand Spreadshirt to include several newly developed brands, and is now active in 18 markets with over 1,000 employees.

“Spread Group is in a great place – we are a strong, sustainable, and profitable business. It has been an incredible honor to work with such talented people and to have achieved so much together. As I move on, the thing I'm most proud of is the team at Spread Group and a huge thank you goes out to them. Julian will be a great addition to the team and his vast experience, fresh eyes, and multifaceted approach will take the Group to the next level,” comments Philip Rooke, CEO of Spread Group.

"I sincerely thank Philip for his outstanding performance and achievements in over a decade at Spread Group. His time as CEO of Spread Group leaves us with a great foundation and an exceptional team. In Julian, we have found an excellent successor and we look forward to expanding the culture, developing new innovative business areas, and making the company ready for the capital market!" says Lukasz Gadowski, Spreadshirt’s founder and Chairman of the Spread Group Supervisory Board.

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About Spread Group

Spread Group is a collection of five digital brands that empowers self-expression. We enable individuals and businesses to express themselves with print-on-demand products they can use, wear, and carry.

The core of our business model is based on the idea that we only print what the customer wants when they want it. Consumers and businesses can customise clothing and accessories with Create Your Own. Spreadshirt Marketplace connects our global designer community with customers on Spreadshirt domains and External Marketplaces like Amazon and eBay. Entrepreneurs can sell merch via their own free online Spreadshop. Groups can get their matching kit at Teamshirts. Finally, SPOD gives merchants using external shop systems access to our network of fulfillment facilities.

Founded in 2002, today our brands connect with customers, businesses, designers, and sellers in over 170 countries via 18 domains in 12 languages. Powered by five production facilities across the United States and Europe, we deliver on-demand printing solutions at market-leading speeds with sustainable practices.

In 2019, we hit global revenue of $146 million, printed more than 6.4 million items and employed 900 people from 40 countries.