Samjung Pulp’s Major Brand ‘House of Thriving’ Received the Highest Evaluation Result out of 8 Toilet Paper Brands in Korea

The toilet paper product ‘House of Thriving Premium’ from Samjung Pulp (CEO: Chun Sung-oh) (KRX: 009770) was recognized for its highest quality among toilet paper brands in Korea.

Samjung Pulp’s ‘House of Thriving Premium’ was confirmed to be the only toilet paper brand that received ‘excellent’ or ‘compliant’ results across 7 categories based on a survey of 1,000 consumers who purchased and used it in the past year and a quality test of 8 toilet paper products made of natural pulp, both of which were undertaken by the Korea Consumer Agency.

The evaluation was performed on 8 brands selected by the Agency among companies producing 3-layer products made of 99% pulp (natural pulp 100%) without additives such as fragrance, colorants, lotion, etc. Evaluation categories included the bursting strength, level of absorption, powder generation, solubility in water, separation of perforations, bulk flexibility, and safety.

Evaluation Results

Brand name

Bursting strength

Level of absorption

Powder generation

Solubility in water

Separation of perforations

Bulk flexibility

Safety

House of Thriving Premium

(Samjung Pulp)

***

***

***

30 seconds

O

***

O

Kleenex

**

***

**

2 minutes

O

***

O

KleanNara

***

***

***

30 seconds

O

*

O

Monalisa

**

***

*

10 minutes

O

**

O

Smooth Rolling House

***

***

*

30 seconds

O

**

O

Codi

**

***

*

30 seconds

O

**

O

Hello Kitty

**

***

**

2 minutes

O

***

O

No Brand

**

***

**

30 seconds

O

**

O

Source: Korea Consumer Agency’s press release (July 27, 2022)

This achievement is the result of Samjung Pulp's constant efforts to prioritize customers and realize customer convenience since its establishment in 1974. Especially, it is a recognition of Samjung Pulp’s quality control which has been focused on preventing its toilet paper from being easily torn apart during use while ensuring the paper quickly dissolves in the toilet water after use.

“Samjung Pulp will use this top-quality result as a springboard to dedicate itself to making products customers can use with trust and convenience, thereby reinforcing its quality business management,” said Chun Sung-oh, CEO of Samjung Pulp.