New York Social Media Agency, fishbat, Explains the Advantages of Conversion Rate Optimization

NEW YORK, July 11, 2019 /PRNewswire/ -- When a visitor lands on a webpage, a company has the goal of ensuring that said visitor carries out a certain action. New York social media agency, fishbat, explains the advantages of conversion rate optimization.

A company website is designed for multiple purposes, as providing information and hosting content, but one of the most important is lead generation This is where conversion rate optimization, or CRO, comes into play. With this strategy, a business will see increased web traffic that leads to different on-site actions being taken. Here are a few advantages of conversation rate optimization that will benefit any New York SEO Company business website.

    --  Low Overhead - On the surface, CRO appears to be a tremendous expense.
        On the contrary, CRO is relatively inexpensive, if not entirely free, to
        implement. Keep in mind that this strategy won't require a business
        owner to purchase a piece of software or invest in technology that they
        may not be able to afford. CRO pinpoints shortcomings that websites have
        and determines strategies that will help correct those shortcomings.
        This will result in increased activity across multiple internal pages.
    --  Sustained Website Activity - While profits are part and parcel of CRO,
        this isn't to say that other goals are non-existent. Business owners may
        have other website-related objectives in mind. For example, if there is
        a newsletter that isn't being read, CRO can be used to direct website
        users to a signup page. From there, visitors will be able to enter in
        their email addresses so that they can be kept up to date on company
        activities, news, and other related matters. Sustained website activity
        is important, but it's not the only task CRO is capable of.
    --  Increased Sales - For many business owners, the goal of CRO is to
        increase on-site sales. However, there's more to this feat than setting
        up an e-commerce platform on a website. Newsletters, as discussed
        earlier, are used to keep signees in the loop. However, they have a
        secondary benefit in that they nurture leads. Leads will be provided
        high-quality information leading up to eventual purchases. When it comes
        to creating sales over time, CRO is essential.
    --  Improved SEO - As CRO is continually used to encourage on-site behavior,
        from clicking between internal pages to completing transactions, website
        traffic will increase. This will lead to improved SEO, meaning that
        websites will benefit from increased visibility in search engines.
        Website factors that determine SEO are numerous - the quality of on-page
        content, keyword implementation, and meta tags, just to name a few - but
        CRO plays a considerable role.

ABOUT FISHBAT

fishbat Social Media Marketing Agency is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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SOURCE fishbat