Digital Marketing Agency, fishbat, Discusses Driving Results in 2018: 4 Digital Strategies Your Business Shouldn't Do Without in the New Year
TRIBECA, N.Y., Oct. 27, 2017 /PRNewswire-iReach/ -- fishbat, a leading digital marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, discusses driving metrics in 2018 and four digital strategies your business shouldn't do without in the new year.
Today's marketing is shifting from pushy sales tactics to customer-centric, engaging experiences that leverage emotion, user-value, and personalized connectivity to impact customer acquisition and retention. As 2018 approaches, brands should be taking a deep look at their marketing strategy for the new year and integrating new tactics and technology to drive results in the modern digital landscape.
1. Native ads
Native ads are ads that are embedded within content and have a more organic feel that traditional pop-up ads. Native ads read more naturally to the user and are less intrusive, making it more likely that consumers will respond positively to them. This means greater click-through rates and traffic to the business.
2. Deep machine learning enabled personalized content
Standing out from the competition on the world wide web requires personalized outreach. Deep machine learning provides detailed customer insights regarding online user behaviors, historical online activity, profiles, social media engagement, and more. This information is invaluable as brands can now segment and personalize content to drive qualified traffic, resulting in an increase in conversion probability as well as customer retention. Personalized and relevant content provides user-value that turns brands into resources, which then drives results you can take to the bank.
3. Getting visual with story-telling and emotional marketing
Visuals captivate user attention, encourage user engagement such as social sharing and engaging with CTAs, and even boost SEO by driving traffic and creating indexable opportunities. Visuals should be incorporated in marketing efforts via photos, animations, videos, and micro-moments. Visuals such as micro-interactions can also be used to help the user navigate according to the brand's desired user-actions. Visuals quickly and easily convey meaning and inspire emotional connections between the consumer and the brand, resulting in more productive impressions. Video marketing is a prime way to leverage story-telling as a means of commanding attention, creating emotional connections, and building brand loyalty. Incorporate live streaming in marketing efforts as well. They couple the power of visual marketing and emotional connectivity with urgency to prompt user-action.
4. Revisiting e-mail marketing
Thanks to deep machine learning and the ability to segment and personalize content including email content, email marketing has become more productive than ever. Re-engaging existing customers and those who have expressed interest in the brand is a targeted method of outreach to keep the brand top-of-mind and to drive traffic.
ABOUT FISHBAT
fishbat takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE fishbat
