Jun 1, 2017   SOURCE: PR NewsWire

Online Marketing Firm, fishbat, Shares 3 Tools to Boost Engagement with Infrared Testing Companies

PATCHOGUE, N.Y., June 1, 2017 /PRNewswire-iReach/ -- fishbat, a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, shares 3 tools to boost engagement with infrared testing companies.

Online engagement is essential to boost brand awareness and have a positive impact on SEO. Businesses such as electrical infrared inspection testing companies, or any service-based business, rely on brand awareness and SEO rankings to provide social proof and drive traffic. In other words, engagement is necessary in today's marketing world to grow a brand and increase revenue. Tools that help service brands with social media outreach, video creation, and analytics, can have a big impact on improving online engagement. Online marketing firm, fishbat, shares three tools to boost engagement with Infrared testing companies, like PDS Heat-Seeker.

    1. A quality content management system. One important way to improve
       engagement is by publishing content consistently and with a strategy. A
       good content management system provides indexing capabilities for
       published content to increase SEO efforts. Having an organized process
       for content dissemination in one place with auto-scheduling capabilities
       helps with content consistency, targeted dissemination, and multi-channel
       approaches to increase online engagement.
    2. Analytics programs. It's difficult to tweak user engagement on social
       media if you don't know what content is working and what isn't. Utilize
       analytics to gauge user engagement on different published content and
       websites. Analytics help to show content and page views, time spent on
       page, social likes and shares, demographics, and much more. This
       information helps to determine the best platforms for the business, the
       type of content that gets the most engagement, the best times to publish
       content, and much more. Analytics help to refine social marketing efforts
       to elicit more engagement from the user and more successful social
       marketing campaigns.
    3. Video ad tools. Videos are an essential tool for all service companies.
       Explaining technology, such as infrared testing, is best executed in a
       visual and compelling manner. Utilize video screen recording and editing
       tools to create quality videos for a social media engagement boost.
       Recording and editing tools include features such as wireless mirroring
       to display smartphone screens, 360-degree capabilities, smooth recording
       screen-casting, and smart-focus. Some programs also have creative
       features such as customizable arrows, speech bubbles and other special
       effects that can captivate and help to explain things in the video.

fishbat is a NY Internet marketing agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE fishbat