Web Design Company, Lounge Lizard, Discusses Why AB Testing is Important to your Conversion Rates

NEW YORK, June 2, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Testing is an integral part of the process of web and app development. For new projects or changes to existing projects, AB testing helps confirm that the choices being made will work best for the target audience and will result in conversions. NY based web design company, Lounge Lizard, discusses why AB Testing is important to your Conversion Rates.

What exactly is A/B testing? It is a very simple method used to test a pair of elements. On a website, for example, you might decide that you want to change the Call-to-action button location. You would then have 2 new locations to test, Option A and Option B, which you would show to a testing panel who would individually vote on which one they prefer. By using this methodology a designer can make more informed choices about virtually anything based on feedback from a group that represents the target customer demographic.

Testing can directly impact your conversion rates. Even the most experienced designer cannot with certainty know the best option for every situation. Also in some instances a business and/or its owners might have a specific vision in mind for a website or mobile app for anything from a name to colors to images to placement of key elements. But how do you know if your choice is the best option? Rather than implementing a change in the live environment and waiting 30 to 60 days to compare analytics from before and after the change, it is much easier to test options offline and help optimize the changes being made.

This is valuable because you can test various hotspots to determine what truly results in the best response. Common areas to test that can have the most impact on conversion rates are:

CTA Buttons. The size, shape, color, font and location of each CTA button can have a big impact on conversions. Some buttons are designed poorly in that they blend in and customers don't see them easily. Others are in spots that a viewer's eyes might not naturally track to. In some cases, making changes to CTA buttons have increased conversions by twenty percent.

Product Names. Product names, business names, website domain names and the like can all benefit from A/B testing. You need a name that is interesting and descriptive that makes sense to the target audience. It can be hard to get into the minds of your audience and while you might think a particular name is clever, the audience might not get it. A classic example from the movies is the "The Oneders" versus "The Wonders" as the former was misconstrued as the "Oh-nee-ders".

Images. Images can be very powerful and offer a great way to engage with customers because of how visual we are. They can also do the exact opposite if you aren't careful.

Tag Lines. Tag lines, headers, email subject lines or anything else you use to 'hook' a customer are an excellent place to utilize A/B testing. By going through various options you can find the ones that agree with a higher percentage of users which means more conversions.

Target audiences don't always act as you might expect. By using A/B testing regularly you can help reduce uncertainty and increase results as you have a better understanding of what works and doesn't work.

Lounge Lizard Long Island Web Design is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE Lounge Lizard